Branding and Logo Design
Branding and Logo Design
A Recognizable Identity
A good identity remains recognizable on a website, a concert poster, a product label, and a business card. Julie Good develops the language and visual decisions that give those materials a common character.
What We Build Together
The Elements of a Useful Identity
Define the Point of View
Audience, offer, positioning, and a voice that fits your work.
Give It a Visual Language.
Logo systems, color, typography, and practical design direction.
Make It Work Everywhere.
Website, social, print, merchandise, and presentation applications.
Keep the Work Consistent.
Usable files and guidance for the people who carry your brand forward.
Selected Work
Creative Identity Meets a Working Business.
Browse the catalog
Choose a Defined Starting Point.
Every product carries a written price and a written scope. Buy it here when you are ready, or start a conversation and we will scope it together.
GCM 1110
Trademark Line or Slogan
$2,000 one time
Five distinct written options addressing one approved positioning brief.
Complete scope and billing
Trademark Line or Slogan
$2,000 one time
Fixed amount for the stated engagement. The checkout payment reserves a place, is credited to the accepted project, and follows the existing acceptance/refund terms below. No deposit percentage or additional balance is inferred. The written proposal confirms any unresolved payment and licensing terms before acceptance.
Included deliverables
- 5 tagline candidates: Five distinct written options addressing one approved positioning brief.
- 1 selected final tagline: One refined line, up to 12 words, with usage rationale.
- 1 preliminary USPTO availability check: Document a public-record search for the selected line, query/date and observed potentially similar marks; attorney review remains separate.
- Platforms, accounts and locations
- One brand, one product or business positioning brief, one jurisdictional search source (USPTO).
- Pages, words and records
- Five candidates; one final line up to 12 words; up to two pages of rationale/search notes.
- Formats
- Editable text and PDF.
- Meetings and sessions
- One 45-minute discovery interview and one 30-minute shortlist review.
- Client inputs
- Brand positioning, prohibited terms, audience, intended goods/services and existing marks.
- Approval
- One client-designated approval owner consolidates feedback and confirms factual accuracy, permissions and final acceptance. Attorney, rights holder or platform account owner approvals are additionally required where specified.
- Delivery
- 2 business weeks after complete inputs, access and the agreed scheduled start; availability confirmed in proposal.
- Revision rounds
- Two rounds of consolidated feedback on the approved direction. A round is one combined response from the approval owner; factual or production corrections are distinguished from new concepts, changed inputs or added scope, which require a written change quote.
- Rights and licensing
- Client supplies material it is authorized to use and identifies attribution or usage restrictions. Third-party fonts, images, music, software and licenses are separately approved and documented; inclusion does not transfer third-party rights. Ownership and any grant of rights are stated in the written agreement; this proposed card creates no new license terms.
- Change requests
- Higher quantities, extra accounts/pages/locations, additional original concepts, replacement inputs after approval, added revisions and expanded deliverables require a written fixed-price change quote accepted before work. No automatic charge or purchase is authorized. Components included in a bundle are charged once.
- Included fee and external costs
- The service fee includes the listed professional deliverables, expressly included physical print quantities, and ordinary production-file exports. Third-party account/seat subscriptions, hosting/domains, metered software or AI use, advertising, presswire/media placement, additional print/manufacturing, shipping, travel, location/equipment hire and licensed assets are client costs unless expressly included in the listed deliverables or a stated allowance in the accepted scope. Any proposed allowance must state a finite dollar cap and purpose before acceptance; extra spend requires written approval and does not trigger automatic billing. Included print runs and bundle assets are not charged a second time.
- New-order scope boundary
- These finite quantities and production boundaries are proposed for new accepted orders. Existing signed scopes, included bundle components, subscriptions and historical entitlements remain unchanged.
Delivery milestones
- Approve naming brief
- Present five candidates
- Refine one selection
- Document preliminary USPTO search
Separate costs and exclusions
- Legal trademark clearance or registrability opinion
- Trademark filing
- Guarantee of availability, registration or enforceability
How Engagements Begin: Checkout places your deposit and reserves a place on the Good Creative Media production calendar. The studio reviews and accepts each project before work begins. When the calendar holds room for your project, your deposit applies in full to the project balance. When the calendar is full, your deposit is refunded in full. Prices are starting points and exclude applicable tax.
These quantities and prices apply to new written proposals and accepted orders. Existing accepted scopes, quoted prices, subscription charges and entitlements remain as agreed. Start dates require calendar acceptance and complete inputs. Additional scope or third-party spending requires a written quote or a finite allowance approved before work.
GCM 1109
Color Palette and Type System Only
$3,000 one time
Six specified colors with primary/secondary roles and HEX/RGB/CMYK approximations.
Complete scope and billing
Color Palette and Type System Only
$3,000 one time
Fixed amount for the stated engagement. The checkout payment reserves a place, is credited to the accepted project, and follows the existing acceptance/refund terms below. No deposit percentage or additional balance is inferred. The written proposal confirms any unresolved payment and licensing terms before acceptance.
Included deliverables
- 1 supporting color palette: Six specified colors with primary/secondary roles and HEX/RGB/CMYK approximations.
- 1 type pairing: One heading family and one body family, including specified weights and fallback stacks.
- 1 usage sheet: Up to six pages showing existing-logo pairings, type hierarchy and contrast observations.
- Platforms, accounts and locations
- One existing logo system and one brand; no logo redesign.
- Pages, words and records
- Six color specifications; two font families; up to six usage pages.
- Formats
- PDF guide; ASE palette when supported; font license/source links; no font redistribution without permission.
- Meetings and sessions
- One 45-minute discovery meeting and one 30-minute review.
- Client inputs
- Vector logo files, current brand use, target media and font license or preferred licensing budget.
- Approval
- One client-designated approval owner consolidates feedback and confirms factual accuracy, permissions and final acceptance. Attorney, rights holder or platform account owner approvals are additionally required where specified.
- Delivery
- 2 business weeks after complete inputs, access and the agreed scheduled start; availability confirmed in proposal.
- Revision rounds
- Two rounds of consolidated feedback on the approved direction. A round is one combined response from the approval owner; factual or production corrections are distinguished from new concepts, changed inputs or added scope, which require a written change quote.
- Rights and licensing
- Client supplies material it is authorized to use and identifies attribution or usage restrictions. Third-party fonts, images, music, software and licenses are separately approved and documented; inclusion does not transfer third-party rights. Ownership and any grant of rights are stated in the written agreement; this proposed card creates no new license terms.
- Change requests
- Higher quantities, extra accounts/pages/locations, additional original concepts, replacement inputs after approval, added revisions and expanded deliverables require a written fixed-price change quote accepted before work. No automatic charge or purchase is authorized. Components included in a bundle are charged once.
- Included fee and external costs
- The service fee includes the listed professional deliverables, expressly included physical print quantities, and ordinary production-file exports. Third-party account/seat subscriptions, hosting/domains, metered software or AI use, advertising, presswire/media placement, additional print/manufacturing, shipping, travel, location/equipment hire and licensed assets are client costs unless expressly included in the listed deliverables or a stated allowance in the accepted scope. Any proposed allowance must state a finite dollar cap and purpose before acceptance; extra spend requires written approval and does not trigger automatic billing. Included print runs and bundle assets are not charged a second time.
- New-order scope boundary
- These finite quantities and production boundaries are proposed for new accepted orders. Existing signed scopes, included bundle components, subscriptions and historical entitlements remain unchanged.
Delivery milestones
- Inspect existing logo and media needs
- Propose palette and type pairing
- Review contrast and sample uses
- Deliver specifications
Separate costs and exclusions
- Logo redraw or redesign
- Custom font development
- Full brand guidelines
How Engagements Begin: Checkout places your deposit and reserves a place on the Good Creative Media production calendar. The studio reviews and accepts each project before work begins. When the calendar holds room for your project, your deposit applies in full to the project balance. When the calendar is full, your deposit is refunded in full. Prices are starting points and exclude applicable tax.
These quantities and prices apply to new written proposals and accepted orders. Existing accepted scopes, quoted prices, subscription charges and entitlements remain as agreed. Start dates require calendar acceptance and complete inputs. Additional scope or third-party spending requires a written quote or a finite allowance approved before work.
GCM 1101
Wordmark Only
$3,800 one time
Three distinct typographic directions for one approved business name.
Complete scope and billing
Wordmark Only
$3,800 one time
Fixed amount for the stated engagement. The checkout payment reserves a place, is credited to the accepted project, and follows the existing acceptance/refund terms below. No deposit percentage or additional balance is inferred. The written proposal confirms any unresolved payment and licensing terms before acceptance.
Included deliverables
- 3 wordmark concepts: Three distinct typographic directions for one approved business name.
- 1 final wordmark: One selected wordmark with horizontal primary and one compact arrangement, in positive, reversed and single-color variants.
- 1 delivery package: Organized SVG, PDF, PNG and JPEG exports with a two-page usage sheet.
- Platforms, accounts and locations
- One business name, one brand and one final wordmark; no separate symbol system.
- Pages, words and records
- Three initial concepts; two final arrangements; usage sheet up to two pages.
- Formats
- SVG/PDF vectors; PNG transparent exports at 512, 1024 and 2048 px longest edge; JPEG preview.
- Meetings and sessions
- One 45-minute discovery and one 30-minute concept presentation.
- Client inputs
- Approved name/spelling, audience, references and known trademark or font restrictions.
- Approval
- One client-designated approval owner consolidates feedback and confirms factual accuracy, permissions and final acceptance. Attorney, rights holder or platform account owner approvals are additionally required where specified.
- Delivery
- 3 business weeks after complete inputs, access and the agreed scheduled start; availability confirmed in proposal.
- Revision rounds
- Two refinements of the selected wordmark are included, preserving the current promise. Each refinement uses one consolidated feedback set within the approved direction; a replacement name or concept is a written scope change.
- Rights and licensing
- Client supplies material it is authorized to use and identifies attribution or usage restrictions. Third-party fonts, images, music, software and licenses are separately approved and documented; inclusion does not transfer third-party rights. Ownership and any grant of rights are stated in the written agreement; this proposed card creates no new license terms.
- Change requests
- Higher quantities, extra accounts/pages/locations, additional original concepts, replacement inputs after approval, added revisions and expanded deliverables require a written fixed-price change quote accepted before work. No automatic charge or purchase is authorized. Components included in a bundle are charged once.
- Included fee and external costs
- The service fee includes the listed professional deliverables, expressly included physical print quantities, and ordinary production-file exports. Third-party account/seat subscriptions, hosting/domains, metered software or AI use, advertising, presswire/media placement, additional print/manufacturing, shipping, travel, location/equipment hire and licensed assets are client costs unless expressly included in the listed deliverables or a stated allowance in the accepted scope. Any proposed allowance must state a finite dollar cap and purpose before acceptance; extra spend requires written approval and does not trigger automatic billing. Included print runs and bundle assets are not charged a second time.
- New-order scope boundary
- These finite quantities and production boundaries are proposed for new accepted orders. Existing signed scopes, included bundle components, subscriptions and historical entitlements remain unchanged.
Delivery milestones
- Approve wordmark brief
- Present three concepts
- Complete two refinements of selected concept
- Package final vectors and previews
Separate costs and exclusions
- Business naming
- Standalone logo symbol
- Legal trademark clearance
How Engagements Begin: Checkout places your deposit and reserves a place on the Good Creative Media production calendar. The studio reviews and accepts each project before work begins. When the calendar holds room for your project, your deposit applies in full to the project balance. When the calendar is full, your deposit is refunded in full. Prices are starting points and exclude applicable tax.
These quantities and prices apply to new written proposals and accepted orders. Existing accepted scopes, quoted prices, subscription charges and entitlements remain as agreed. Start dates require calendar acceptance and complete inputs. Additional scope or third-party spending requires a written quote or a finite allowance approved before work.
GCM 1106
Brand Guidelines Document
$4,500 one time
Up to 24 designed pages documenting existing marks, clear space, palette, typography, imagery examples, voice/tone and correct/incorrect use; deliver PDF plus web-readable version.
Complete scope and billing
Brand Guidelines Document
$4,500 one time
Fixed amount for the stated engagement. The checkout payment reserves a place, is credited to the accepted project, and follows the existing acceptance/refund terms below. No deposit percentage or additional balance is inferred. The written proposal confirms any unresolved payment and licensing terms before acceptance.
Included deliverables
- 1 brand guidelines document: Up to 24 designed pages documenting existing marks, clear space, palette, typography, imagery examples, voice/tone and correct/incorrect use; deliver PDF plus web-readable version.
- 8 application examples: Eight simple examples using existing brand assets, incorporated into the document.
- 1 asset inventory: Up to 30 supplied brand files checked and indexed for practical use.
- Platforms, accounts and locations
- One existing brand; up to 30 supplied files; guidance for web, social and basic print use.
- Pages, words and records
- Guidelines up to 24 pages; eight application examples.
- Formats
- PDF and web-readable HTML version, plus editable source as specified in proposal.
- Meetings and sessions
- One 60-minute discovery and one 45-minute guidelines review.
- Client inputs
- Approved identity assets, license records, current use examples and factual brand rules.
- Approval
- One client-designated approval owner consolidates feedback and confirms factual accuracy, permissions and final acceptance. Attorney, rights holder or platform account owner approvals are additionally required where specified.
- Delivery
- 2 business weeks after complete inputs, access and the agreed scheduled start; availability confirmed in proposal.
- Revision rounds
- Two rounds of consolidated feedback on the approved direction. A round is one combined response from the approval owner; factual or production corrections are distinguished from new concepts, changed inputs or added scope, which require a written change quote.
- Rights and licensing
- Client supplies material it is authorized to use and identifies attribution or usage restrictions. Third-party fonts, images, music, software and licenses are separately approved and documented; inclusion does not transfer third-party rights. Ownership and any grant of rights are stated in the written agreement; this proposed card creates no new license terms.
- Change requests
- Higher quantities, extra accounts/pages/locations, additional original concepts, replacement inputs after approval, added revisions and expanded deliverables require a written fixed-price change quote accepted before work. No automatic charge or purchase is authorized. Components included in a bundle are charged once.
- Included fee and external costs
- The service fee includes the listed professional deliverables, expressly included physical print quantities, and ordinary production-file exports. Third-party account/seat subscriptions, hosting/domains, metered software or AI use, advertising, presswire/media placement, additional print/manufacturing, shipping, travel, location/equipment hire and licensed assets are client costs unless expressly included in the listed deliverables or a stated allowance in the accepted scope. Any proposed allowance must state a finite dollar cap and purpose before acceptance; extra spend requires written approval and does not trigger automatic billing. Included print runs and bundle assets are not charged a second time.
- New-order scope boundary
- These finite quantities and production boundaries are proposed for new accepted orders. Existing signed scopes, included bundle components, subscriptions and historical entitlements remain unchanged.
Delivery milestones
- Inventory existing brand files
- Draft rules and application examples
- Review with approval owner
- Deliver guidelines and index
Separate costs and exclusions
- Creating a new logo or brand strategy
- Trademark clearance
- Producing final campaign collateral
How Engagements Begin: Checkout places your deposit and reserves a place on the Good Creative Media production calendar. The studio reviews and accepts each project before work begins. When the calendar holds room for your project, your deposit applies in full to the project balance. When the calendar is full, your deposit is refunded in full. Prices are starting points and exclude applicable tax.
These quantities and prices apply to new written proposals and accepted orders. Existing accepted scopes, quoted prices, subscription charges and entitlements remain as agreed. Start dates require calendar acceptance and complete inputs. Additional scope or third-party spending requires a written quote or a finite allowance approved before work.
GCM 1102
Logo System, Starter
$6,300 one time
Two proposed wordmark-plus-icon directions for one brand.
Complete scope and billing
Logo System, Starter
$6,300 one time
Fixed amount for the stated engagement. The checkout payment reserves a place, is credited to the accepted project, and follows the existing acceptance/refund terms below. No deposit percentage or additional balance is inferred. The written proposal confirms any unresolved payment and licensing terms before acceptance.
Included deliverables
- 2 identity concept routes: Two proposed wordmark-plus-icon directions for one brand.
- 1 final starter logo system: One wordmark and one complementary icon or monogram; primary horizontal and stacked lockups with positive, reversed and single-color versions.
- 1 support palette and type pairing: Five specified colors and one heading/body font pairing, with web/print specifications.
- 1 quick-use guide: Up to eight pages with spacing, minimum-size examples and export index.
- Platforms, accounts and locations
- One brand and approved name; two concept routes; one final system.
- Pages, words and records
- Five palette colors; two font families; guide up to eight pages.
- Formats
- SVG/PDF vector masters; transparent PNG at 512/1024/2048 px; JPEG previews.
- Meetings and sessions
- One 60-minute discovery and one 45-minute concept review.
- Client inputs
- Approved name, brand audience/positioning, competitive references and existing rights constraints.
- Approval
- One client-designated approval owner consolidates feedback and confirms factual accuracy, permissions and final acceptance. Attorney, rights holder or platform account owner approvals are additionally required where specified.
- Delivery
- 3–4 business weeks after complete inputs, access and the agreed scheduled start; availability confirmed in proposal.
- Revision rounds
- Two rounds of consolidated feedback on the approved direction. A round is one combined response from the approval owner; factual or production corrections are distinguished from new concepts, changed inputs or added scope, which require a written change quote.
- Rights and licensing
- Client supplies material it is authorized to use and identifies attribution or usage restrictions. Third-party fonts, images, music, software and licenses are separately approved and documented; inclusion does not transfer third-party rights. Ownership and any grant of rights are stated in the written agreement; this proposed card creates no new license terms.
- Change requests
- Higher quantities, extra accounts/pages/locations, additional original concepts, replacement inputs after approval, added revisions and expanded deliverables require a written fixed-price change quote accepted before work. No automatic charge or purchase is authorized. Components included in a bundle are charged once.
- Included fee and external costs
- The service fee includes the listed professional deliverables, expressly included physical print quantities, and ordinary production-file exports. Third-party account/seat subscriptions, hosting/domains, metered software or AI use, advertising, presswire/media placement, additional print/manufacturing, shipping, travel, location/equipment hire and licensed assets are client costs unless expressly included in the listed deliverables or a stated allowance in the accepted scope. Any proposed allowance must state a finite dollar cap and purpose before acceptance; extra spend requires written approval and does not trigger automatic billing. Included print runs and bundle assets are not charged a second time.
- New-order scope boundary
- These finite quantities and production boundaries are proposed for new accepted orders. Existing signed scopes, included bundle components, subscriptions and historical entitlements remain unchanged.
Delivery milestones
- Approve identity brief
- Present two concept routes
- Refine one wordmark/icon system
- Deliver guide and exports
Separate costs and exclusions
- Naming
- Custom illustration library
- Legal trademark search/filing
How Engagements Begin: Checkout places your deposit and reserves a place on the Good Creative Media production calendar. The studio reviews and accepts each project before work begins. When the calendar holds room for your project, your deposit applies in full to the project balance. When the calendar is full, your deposit is refunded in full. Prices are starting points and exclude applicable tax.
These quantities and prices apply to new written proposals and accepted orders. Existing accepted scopes, quoted prices, subscription charges and entitlements remain as agreed. Start dates require calendar acceptance and complete inputs. Additional scope or third-party spending requires a written quote or a finite allowance approved before work.
GCM 1108
Naming and Tagline
$6,300 one time
Ten candidates for one business, product or line naming brief; three finalists with rationale.
Complete scope and billing
Naming and Tagline
$6,300 one time
Fixed amount for the stated engagement. The checkout payment reserves a place, is credited to the accepted project, and follows the existing acceptance/refund terms below. No deposit percentage or additional balance is inferred. The written proposal confirms any unresolved payment and licensing terms before acceptance.
Included deliverables
- 10 name candidates: Ten candidates for one business, product or line naming brief; three finalists with rationale.
- 6 tagline candidates: Six lines supporting the selected name or existing approved name.
- 1 final name and tagline pair: One selected name and one line with rationale and spelling guidance.
- 1 preliminary availability report: Document public USPTO and domain/handle observations for three shortlisted names, with date and query limitations.
- Platforms, accounts and locations
- One naming brief and brand; three shortlisted names receive preliminary checks.
- Pages, words and records
- Ten candidate names, three finalists, six proposed tagline candidates; final rationale/search report up to six pages.
- Formats
- Editable text and PDF; no account or domain registration included.
- Meetings and sessions
- One 60-minute discovery and one 45-minute shortlist presentation.
- Client inputs
- Goods/services, intended markets, existing marks, naming restrictions and authorized decision maker.
- Approval
- One client-designated approval owner consolidates feedback and confirms factual accuracy, permissions and final acceptance. Attorney, rights holder or platform account owner approvals are additionally required where specified.
- Delivery
- 4 business weeks after complete inputs, access and the agreed scheduled start; availability confirmed in proposal.
- Revision rounds
- Two rounds of consolidated feedback on the approved direction. A round is one combined response from the approval owner; factual or production corrections are distinguished from new concepts, changed inputs or added scope, which require a written change quote.
- Rights and licensing
- Client supplies material it is authorized to use and identifies attribution or usage restrictions. Third-party fonts, images, music, software and licenses are separately approved and documented; inclusion does not transfer third-party rights. Ownership and any grant of rights are stated in the written agreement; this proposed card creates no new license terms.
- Change requests
- Higher quantities, extra accounts/pages/locations, additional original concepts, replacement inputs after approval, added revisions and expanded deliverables require a written fixed-price change quote accepted before work. No automatic charge or purchase is authorized. Components included in a bundle are charged once.
- Included fee and external costs
- The service fee includes the listed professional deliverables, expressly included physical print quantities, and ordinary production-file exports. Third-party account/seat subscriptions, hosting/domains, metered software or AI use, advertising, presswire/media placement, additional print/manufacturing, shipping, travel, location/equipment hire and licensed assets are client costs unless expressly included in the listed deliverables or a stated allowance in the accepted scope. Any proposed allowance must state a finite dollar cap and purpose before acceptance; extra spend requires written approval and does not trigger automatic billing. Included print runs and bundle assets are not charged a second time.
- New-order scope boundary
- These finite quantities and production boundaries are proposed for new accepted orders. Existing signed scopes, included bundle components, subscriptions and historical entitlements remain unchanged.
Delivery milestones
- Approve naming criteria
- Develop candidate names/lines
- Shortlist and perform preliminary research
- Deliver approved pair and search observations
Separate costs and exclusions
- Legal clearance, filing or trademark opinion
- Domain purchases or reserved handles
- Guarantee of availability or registration
How Engagements Begin: Checkout places your deposit and reserves a place on the Good Creative Media production calendar. The studio reviews and accepts each project before work begins. When the calendar holds room for your project, your deposit applies in full to the project balance. When the calendar is full, your deposit is refunded in full. Prices are starting points and exclude applicable tax.
These quantities and prices apply to new written proposals and accepted orders. Existing accepted scopes, quoted prices, subscription charges and entitlements remain as agreed. Start dates require calendar acceptance and complete inputs. Additional scope or third-party spending requires a written quote or a finite allowance approved before work.
GCM 1107
Brand Refresh
$8,800 one time
Refine one existing logo direction with two presentation alternatives; preserve the approved name and basic brand architecture.
Complete scope and billing
Brand Refresh
$8,800 one time
Fixed amount for the stated engagement. The checkout payment reserves a place, is credited to the accepted project, and follows the existing acceptance/refund terms below. No deposit percentage or additional balance is inferred. The written proposal confirms any unresolved payment and licensing terms before acceptance.
Included deliverables
- 1 existing-mark refinement: Refine one existing logo direction with two presentation alternatives; preserve the approved name and basic brand architecture.
- 1 updated support system: Six-color palette, one heading/body pairing and four sample brand applications.
- 1 refresh guide and export set: Up to 12 pages documenting the changed mark, palette, typography and migration notes.
- Platforms, accounts and locations
- One existing brand and logo family; four sample uses, no separate subbrands.
- Pages, words and records
- Two refinements proposed as alternatives; one selected refresh; guide up to 12 pages.
- Formats
- SVG/PDF vectors; transparent PNG at 512/1024/2048 px; JPEG; PDF guide.
- Meetings and sessions
- One 60-minute discovery and one 45-minute direction review.
- Client inputs
- Original vector files, evidence of existing equity, current usage inventory and font/image rights.
- Approval
- One client-designated approval owner consolidates feedback and confirms factual accuracy, permissions and final acceptance. Attorney, rights holder or platform account owner approvals are additionally required where specified.
- Delivery
- 4 business weeks after complete inputs, access and the agreed scheduled start; availability confirmed in proposal.
- Revision rounds
- Two rounds of consolidated feedback on the approved direction. A round is one combined response from the approval owner; factual or production corrections are distinguished from new concepts, changed inputs or added scope, which require a written change quote.
- Rights and licensing
- Client supplies material it is authorized to use and identifies attribution or usage restrictions. Third-party fonts, images, music, software and licenses are separately approved and documented; inclusion does not transfer third-party rights. Ownership and any grant of rights are stated in the written agreement; this proposed card creates no new license terms.
- Change requests
- Higher quantities, extra accounts/pages/locations, additional original concepts, replacement inputs after approval, added revisions and expanded deliverables require a written fixed-price change quote accepted before work. No automatic charge or purchase is authorized. Components included in a bundle are charged once.
- Included fee and external costs
- The service fee includes the listed professional deliverables, expressly included physical print quantities, and ordinary production-file exports. Third-party account/seat subscriptions, hosting/domains, metered software or AI use, advertising, presswire/media placement, additional print/manufacturing, shipping, travel, location/equipment hire and licensed assets are client costs unless expressly included in the listed deliverables or a stated allowance in the accepted scope. Any proposed allowance must state a finite dollar cap and purpose before acceptance; extra spend requires written approval and does not trigger automatic billing. Included print runs and bundle assets are not charged a second time.
- New-order scope boundary
- These finite quantities and production boundaries are proposed for new accepted orders. Existing signed scopes, included bundle components, subscriptions and historical entitlements remain unchanged.
Delivery milestones
- Assess retained brand equity
- Present refinement alternatives
- Finalize support system
- Deliver refreshed assets and transition notes
Separate costs and exclusions
- New brand architecture or business name
- Full rebrand from a blank brief
- Updating all deployed signs, pages or collateral
How Engagements Begin: Checkout places your deposit and reserves a place on the Good Creative Media production calendar. The studio reviews and accepts each project before work begins. When the calendar holds room for your project, your deposit applies in full to the project balance. When the calendar is full, your deposit is refunded in full. Prices are starting points and exclude applicable tax.
These quantities and prices apply to new written proposals and accepted orders. Existing accepted scopes, quoted prices, subscription charges and entitlements remain as agreed. Start dates require calendar acceptance and complete inputs. Additional scope or third-party spending requires a written quote or a finite allowance approved before work.
GCM 1103
Logo System, Standard
$11,300 one time
Three distinct proposed directions for one approved name.
Complete scope and billing
Logo System, Standard
$11,300 one time
Fixed amount for the stated engagement. The checkout payment reserves a place, is credited to the accepted project, and follows the existing acceptance/refund terms below. No deposit percentage or additional balance is inferred. The written proposal confirms any unresolved payment and licensing terms before acceptance.
Included deliverables
- 3 identity concept routes: Three distinct proposed directions for one approved name.
- 1 standard logo system: One wordmark, one icon, horizontal and stacked lockups and one compact submark, each with positive, reversed and single-color versions. Includes favicon export.
- 1 palette and typography system: Eight specified colors, two font families and defined heading/body hierarchy.
- 1 practical usage guide: Eight pages with spacing, minimum size, correct/incorrect use and practical application examples.
- Platforms, accounts and locations
- One brand and name; no separately named subbrands.
- Pages, words and records
- Three proposed concepts; eight colors; two font families; eight-page usage guide.
- Formats
- SVG/PDF masters; PNG at 512/1024/2048 px; JPEG previews; PDF guide.
- Meetings and sessions
- One 60-minute discovery, one 60-minute concept review and one 30-minute handoff.
- Client inputs
- Approved positioning/name, intended media, reference examples and rights/license constraints.
- Approval
- One client-designated approval owner consolidates feedback and confirms factual accuracy, permissions and final acceptance. Attorney, rights holder or platform account owner approvals are additionally required where specified.
- Delivery
- 4–6 business weeks after complete inputs, access and the agreed scheduled start; availability confirmed in proposal.
- Revision rounds
- Two rounds of consolidated feedback on the approved direction. A round is one combined response from the approval owner; factual or production corrections are distinguished from new concepts, changed inputs or added scope, which require a written change quote.
- Rights and licensing
- Client supplies material it is authorized to use and identifies attribution or usage restrictions. Third-party fonts, images, music, software and licenses are separately approved and documented; inclusion does not transfer third-party rights. Ownership and any grant of rights are stated in the written agreement; this proposed card creates no new license terms.
- Change requests
- Higher quantities, extra accounts/pages/locations, additional original concepts, replacement inputs after approval, added revisions and expanded deliverables require a written fixed-price change quote accepted before work. No automatic charge or purchase is authorized. Components included in a bundle are charged once.
- Included fee and external costs
- The service fee includes the listed professional deliverables, expressly included physical print quantities, and ordinary production-file exports. Third-party account/seat subscriptions, hosting/domains, metered software or AI use, advertising, presswire/media placement, additional print/manufacturing, shipping, travel, location/equipment hire and licensed assets are client costs unless expressly included in the listed deliverables or a stated allowance in the accepted scope. Any proposed allowance must state a finite dollar cap and purpose before acceptance; extra spend requires written approval and does not trigger automatic billing. Included print runs and bundle assets are not charged a second time.
- New-order scope boundary
- These finite quantities and production boundaries are proposed for new accepted orders. Existing signed scopes, included bundle components, subscriptions and historical entitlements remain unchanged.
Delivery milestones
- Approve identity criteria
- Present three directions
- Refine selected system
- Develop usage guide
- Handoff final exports
Separate costs and exclusions
- Naming
- Photography production
- Legal trademark clearance or filing
How Engagements Begin: Checkout places your deposit and reserves a place on the Good Creative Media production calendar. The studio reviews and accepts each project before work begins. When the calendar holds room for your project, your deposit applies in full to the project balance. When the calendar is full, your deposit is refunded in full. Prices are starting points and exclude applicable tax.
These quantities and prices apply to new written proposals and accepted orders. Existing accepted scopes, quoted prices, subscription charges and entitlements remain as agreed. Start dates require calendar acceptance and complete inputs. Additional scope or third-party spending requires a written quote or a finite allowance approved before work.
GCM 1104
Logo System, Premium
$21,300 one time
Three developed routes for one brand.
Complete scope and billing
Logo System, Premium
$21,300 one time
Fixed amount for the stated engagement. The checkout payment reserves a place, is credited to the accepted project, and follows the existing acceptance/refund terms below. No deposit percentage or additional balance is inferred. The written proposal confirms any unresolved payment and licensing terms before acceptance.
Included deliverables
- 3 identity concept routes: Three developed routes for one brand.
- 1 premium identity system: One wordmark, one icon, horizontal/stacked lockups, one compact submark, positive/reversed/single-color variants, 10-color palette and two-family typography hierarchy.
- 1 imagery and voice direction: Two visual moodboards using properly attributed references and up to four pages of voice principles/sample language.
- 1 brand guide: 24 pages, preserving the current minimum of 20 pages, including five starter applications: business card, letterhead and three social templates, plus asset index.
- Platforms, accounts and locations
- One brand, approved name and identity system; five production-ready starter application designs.
- Pages, words and records
- Three proposed concepts; 10 colors; two font families; two moodboards; 24-page guide; five starter applications.
- Formats
- SVG/PDF masters; PNG at 512/1024/2048 px; JPEG previews; PDF guide; reference attribution list.
- Meetings and sessions
- One 90-minute discovery workshop, one 60-minute concept review and one 45-minute handoff.
- Client inputs
- Approved strategy, audience evidence, existing identity/name, intended applications and rights constraints.
- Approval
- One client-designated approval owner consolidates feedback and confirms factual accuracy, permissions and final acceptance. Attorney, rights holder or platform account owner approvals are additionally required where specified.
- Delivery
- 6–8 business weeks after complete inputs, access and the agreed scheduled start; availability confirmed in proposal.
- Revision rounds
- Two rounds of consolidated feedback on the approved direction. A round is one combined response from the approval owner; factual or production corrections are distinguished from new concepts, changed inputs or added scope, which require a written change quote.
- Rights and licensing
- Client supplies material it is authorized to use and identifies attribution or usage restrictions. Third-party fonts, images, music, software and licenses are separately approved and documented; inclusion does not transfer third-party rights. Ownership and any grant of rights are stated in the written agreement; this proposed card creates no new license terms.
- Change requests
- Higher quantities, extra accounts/pages/locations, additional original concepts, replacement inputs after approval, added revisions and expanded deliverables require a written fixed-price change quote accepted before work. No automatic charge or purchase is authorized. Components included in a bundle are charged once.
- Included fee and external costs
- The service fee includes the listed professional deliverables, expressly included physical print quantities, and ordinary production-file exports. Third-party account/seat subscriptions, hosting/domains, metered software or AI use, advertising, presswire/media placement, additional print/manufacturing, shipping, travel, location/equipment hire and licensed assets are client costs unless expressly included in the listed deliverables or a stated allowance in the accepted scope. Any proposed allowance must state a finite dollar cap and purpose before acceptance; extra spend requires written approval and does not trigger automatic billing. Included print runs and bundle assets are not charged a second time.
- New-order scope boundary
- These finite quantities and production boundaries are proposed for new accepted orders. Existing signed scopes, included bundle components, subscriptions and historical entitlements remain unchanged.
Delivery milestones
- Approve identity and voice brief
- Review three concept routes
- Finalize marks and support system
- Build guide and usage examples
- Handoff indexed assets
Separate costs and exclusions
- Business naming
- Original photography shoot
- Trademark legal clearance
- Printing/manufacture of the five included application designs
How Engagements Begin: Checkout places your deposit and reserves a place on the Good Creative Media production calendar. The studio reviews and accepts each project before work begins. When the calendar holds room for your project, your deposit applies in full to the project balance. When the calendar is full, your deposit is refunded in full. Prices are starting points and exclude applicable tax.
These quantities and prices apply to new written proposals and accepted orders. Existing accepted scopes, quoted prices, subscription charges and entitlements remain as agreed. Start dates require calendar acceptance and complete inputs. Additional scope or third-party spending requires a written quote or a finite allowance approved before work.
Work with Good Creative Media
A Good Conversation Is a Useful Beginning
Perhaps the website needs a clearer introduction. Perhaps the campaign needs a story, the course needs a better sequence, or the office needs fewer repeated tasks. Begin with the need that matters most.
Tell Julie Good about the work, the audience, and the change you want to make.
The Google booking page shows available times and includes a Google Meet link. For a phone or Zoom conversation, choose your preferred format in the inquiry.
Call (210) 385 8658
Email Julie Good’s Studio
We reply within one business day and agree on the scope, schedule, and price before work begins.
