Branding and logo design
Service
Branding andlogo design.
A brand is the impression a person carries away from every contact with your work; the logo is only its most concentrated form. Getting that impression right is the work. We help artists and law firms build a brand that is clear, honest, and recognizable, and a logo that carries it well at any size, from a phone screen to a gallery wall to the side of a building.
What this includes
What the engagement covers.
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A brand conversation.
We learn your work, your audience, and your goals before we draw a single line.
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A logo system.
Exactly the marks and lockups you will actually use.
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A color palette and typefaces.
Chosen so the brand reads the same way in every place a client will meet it.
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Simple, written brand guidance.
So your brand stays consistent after we hand it to you.
How it works
How the engagement runs.
We start by understanding the business, and the graphics follow. We ask who you serve and how you want to be understood.
We design from that understanding, we show you a small number of considered directions rather than a confusing pile of options, and we refine the one you choose. You finish with files you own and a short guide for using them.
Browse the catalog
From the shop.
Every product carries a written price and a written scope. Buy it here when you are ready, or start a conversation and we will scope it together.
GCM-1110
Trademark line or slogan
$1,600
A single tagline or trademarkable line. Includes USPTO availability check.
GCM-1109
Color palette and type system only
$2,400
You have a logo you like. You need the rest. We build the supporting palette and type system around it.
GCM-1101
Wordmark only
$3,000
A simple wordmark for a small business, a freelance practice, or a working artist. Two refinements included.
GCM-1106
Brand guidelines document
$3,600
When you have a brand but no written guide. We document what already exists so the next person who touches it does not undo it.
GCM-1102
Logo system, Starter
$5,000
A wordmark plus a complementary mark (icon or monogram) plus a small palette and one type pairing. The basics, done right.
GCM-1108
Naming and tagline
$5,000
A focused naming engagement: business name, product name, line name, or tagline. Trademark availability check included.
GCM-1107
Brand refresh
$7,000
The brand is still right; it just needs an update. Sharpen the mark, modernize the palette, lift the type. Keeps your equity, removes the…
GCM-1103
Logo system, Standard
$9,000
A more developed identity: full lockup system, expanded palette, primary + secondary type, simple usage guidance. For a small business or…
GCM-1104
Logo system, Premium
$17,000
A complete identity system for a brand that has a long road ahead. Marks, palette, type, imagery direction, voice notes, written guidelin…
In practice
What this looks like for you.
A typical branding engagement begins with a working painter, a small gallery, or a two-attorney firm whose logo has drifted across a decade of business cards and email signatures, and whose colors no longer match across the website, the storefront, and the printed materials. We spend a few weeks asking the questions that get to the heart of the work, draw a small number of considered directions, refine the one you choose, and hand you a complete logo system with the marks and lockups you actually use. You finish with the files in your own hands and a short written guide that keeps the brand consistent after we step away.
If that sounds like the kind of work you need, tell us about your project.
One honest note
A new logo fixes a branding problem. When what you need is more clients or a clearer website, we say so, and we point you to the service that will actually help.
Next step
Set your brand right.
Bring us the brand you have and we will shape the brand you deserve.
Intended audience: both.
Start a conversation
Tell us what you need.
Pick the closest fit from the menu and tell us about the work in your own words. Your note goes straight to our inbox and we reply within one business day.
