Branding and logo design
Service
Branding and logo design.
A brand is the impression a person carries away from every contact with your work. The logo is its most concentrated expression. We help artists and law firms build a brand that is clear, honest, and recognizable, and a logo that carries it well at any size, from a phone screen to a gallery wall to the side of a building.
What this includes
What a branding engagement covers.
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A brand conversation.
We learn your work, your audience, and your goals before we draw a single line.
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A logo system.
A focused family of marks and lockups designed for the ways you actually work.
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A color palette and typefaces.
Chosen so the brand reads the same way in every place a client will meet it.
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Simple, written brand guidance.
So your brand stays consistent after we hand it to you.
How it works
How a branding engagement runs.
We begin with the business and let that understanding guide the graphics. We ask who you serve and how you want to be understood.
We design from that understanding, we show you a small number of considered directions rather than a confusing pile of options, and we refine the one you choose. You finish with files you own and a short guide for using them.
Browse the catalog
Per-project pricing for brand & identity.
Every product carries a written price and a written scope. If a project sits between two of these or needs something custom, start a conversation and we will quote it as one piece of work.
GCM-1101
Wordmark only
$1,500
A simple wordmark for a small business, a freelance practice, or a working artist. Two refinements included.
See in shopGCM-1102
Logo system, Starter
$2,500
A wordmark plus a complementary mark (icon or monogram) plus a small palette and one type pairing. The basics, done right.
See in shopGCM-1103
Logo system, Standard
$4,500
A more developed identity: full lockup system, expanded palette, primary + secondary type, simple usage guidance. For a small business or…
See in shopGCM-1104
Logo system, Premium
$8,500
A complete identity system for a brand that has a long road ahead. Marks, palette, type, imagery direction, voice notes, written guidelin…
See in shopGCM-1105
Full brand identity package
$12,500
Everything in Premium plus naming or naming refinement, tagline development, written brand story, and a custom-built brand asset library….
See in shopGCM-1106
Brand guidelines document
$1,800
When a strong brand is ready for a written guide, we document what already exists so everyone who touches it can carry the identity forward with confidence.
See in shopGCM-1107
Brand refresh
$3,500
The brand is still right; it just needs an update. Sharpen the mark, modernize the palette, lift the type. Keeps your equity, removes the…
See in shopGCM-1108
Naming and tagline
$2,500
A focused naming engagement: business name, product name, line name, or tagline. Trademark availability check included.
See in shopGCM-1109
Color palette and type system only
$1,200
You have a logo you like. You need the rest. We build the supporting palette and type system around it.
See in shopIn practice
What this looks like for you.
A typical branding engagement begins with a working painter, a small gallery, or a two-attorney firm ready for an identity that feels coherent across the website, the storefront, the printed materials, and the years ahead. We spend a few weeks asking questions that get to the heart of the work, draw a small number of considered directions, refine the one you choose, and hand you a complete logo system for the ways you actually communicate. You finish with the files in your own hands and a concise written guide that helps the brand remain recognizable, useful, and alive.
If that sounds like the kind of work you need, tell us about your project.
One honest note
The right creative decision begins with the real business question. When a new identity will open the right door, we make it with conviction. When the larger opportunity is a clearer website, offer, or audience path, we help you begin there.
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