Services and Rates

(210) 385 8658San Antonio, Texas · Since 2012
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Services and Rates

A Considered Scope. A Clear Investment.

Strategic communication, custom websites, creative production, and business systems for established businesses and organizations. Review the published services, then discuss the scope with Julie Good.

Selected Engagements

Plan the Investment Around the Work

Business Websites

$11,000

Small Business Site (up to 5 Pages)

A WordPress business website with up to five pages: Home, About, Services, Work, and Contact. Built on a hosting account you can retain.

Review the Scope

Online Commerce

$25,000

Online Store, Standard (up to 250 SKUs)

An online store with catalog categories, search, related products, abandoned cart email, and payment, shipping, and tax configuration.

Review the Scope

Brand Identity

$25,000

Full Brand Identity Package

The Premium identity scope, plus naming or name refinement, tagline development, a written brand story, and a custom brand asset library.

Review the Scope

Ongoing Social Media

$7,500/month

Full Social Media Management (4+ Platforms)

The full presence handled. Four or more platforms, content adapted to each, community management, stories or reels, monthly report.

Review the Scope

For Business Owners and Leadership Teams

A Proposal Your Team Can Evaluate

A project may combine a website, ordering, ticketing, content, and business systems. Julie Good develops a coordinated scope that identifies the deliverables, responsibilities, schedule, and investment. The work begins with a clear agreement.

The Good Creative Media Rate Card

Find the Work You Need

179 Services

Published Services, Scopes, and Prices
ServiceIncluded ScopePublished PriceDetails
Strategy ConsultationStrategy & Discovery
Included Scope

A paid strategy session lasting 60 minutes, focused on your business, audience, and a defined problem.

A paid strategy session lasting 60 minutes, focused on your business, audience, and a defined problem.$700View Scope
Annual Strategy RetainerStrategy & Discovery
Included Scope

Ongoing strategic support with a monthly working session and an advisory channel for business decisions.

Ongoing strategic support with a monthly working session and an advisory channel for business decisions.$1,500/monthView Scope
Discovery and Brief WritingStrategy & Discovery
Included Scope

Interviews with you and your team, a review of existing materials, and a written creative brief.

Interviews with you and your team, a review of existing materials, and a written creative brief.$2,500View Scope
Marketing AuditStrategy & Discovery
Included Scope

An assessment of your website, search visibility, social media, email, advertising, and current performance data.

An assessment of your website, search visibility, social media, email, advertising, and current performance data.$3,000View Scope
Brand AuditStrategy & Discovery
Included Scope

A review of your brand with audience research, competitor context, and an assessment of message clarity.

A review of your brand with audience research, competitor context, and an assessment of message clarity.$3,000View Scope
Trademark Line or SloganBrand & Identity
Included Scope

A single tagline or trademarkable line. Includes USPTO availability check.

A single tagline or trademarkable line. Includes USPTO availability check.$1,600View Scope
Color Palette and Type System OnlyBrand & Identity
Included Scope

You have a logo you like. You need the rest. We build the supporting palette and type system around it.

You have a logo you like. You need the rest. We build the supporting palette and type system around it.$2,400View Scope
Wordmark OnlyBrand & Identity
Included Scope

A simple wordmark for a small business, a freelance practice, or a working artist. Two refinements included.

A simple wordmark for a small business, a freelance practice, or a working artist. Two refinements included.$3,000View Scope
Brand Guidelines DocumentBrand & Identity
Included Scope

Written guidance for your existing brand, giving everyone who uses it a consistent reference.

Written guidance for your existing brand, giving everyone who uses it a consistent reference.$3,600View Scope
Logo System, StarterBrand & Identity
Included Scope

A wordmark and complementary icon or monogram, supported by a focused color palette and one type pairing.

A wordmark and complementary icon or monogram, supported by a focused color palette and one type pairing.$5,000View Scope
Naming and TaglineBrand & Identity
Included Scope

A focused naming engagement: business name, product name, line name, or tagline. Trademark availability check included.

A focused naming engagement: business name, product name, line name, or tagline. Trademark availability check included.$5,000View Scope
Brand RefreshBrand & Identity
Included Scope

The brand is still right; it just needs an update. Sharpen the mark, modernize the palette, lift the type. Keeps your equity, removes the dated edges.

The brand is still right; it just needs an update. Sharpen the mark, modernize the palette, lift the type. Keeps your equity, removes the dated edges.$7,000View Scope
Logo System, StandardBrand & Identity
Included Scope

A developed identity with a complete logo system, an expanded color palette, primary and secondary typography, and practical usage guidance.

A developed identity with a complete logo system, an expanded color palette, primary and secondary typography, and practical usage guidance.$9,000View Scope
Logo System, PremiumBrand & Identity
Included Scope

A complete identity system with marks, a color palette, typography, imagery direction, voice notes, and written guidance.

A complete identity system with marks, a color palette, typography, imagery direction, voice notes, and written guidance.$17,000View Scope
Full Brand Identity PackageBrand & Identity
Included Scope

The Premium identity scope, plus naming or name refinement, tagline development, a written brand story, and a custom brand asset library.

The Premium identity scope, plus naming or name refinement, tagline development, a written brand story, and a custom brand asset library.$25,000View Scope
Website Maintenance, Small SiteWeb Design & Development
Included Scope

Updates, backups, plugin patches, and small content edits for an existing small website.

Updates, backups, plugin patches, and small content edits for an existing small website.$500/monthView Scope
Website Maintenance, Store or Large SiteWeb Design & Development
Included Scope

Heavier maintenance for an online store or a content rich site. Includes monthly check in and a quarterly performance review.

Heavier maintenance for an online store or a content rich site. Includes monthly check in and a quarterly performance review.$1,500/monthView Scope
Landing Page (One Page Site)Web Design & Development
Included Scope

One carefully designed page for a campaign, an upcoming launch, or a business offering a single product.

One carefully designed page for a campaign, an upcoming launch, or a business offering a single product.$5,000View Scope
Migration: Squarespace ↔ WordPressWeb Design & Development
Included Scope

A site move when you have outgrown the original platform. Content, structure, and SEO redirected.

A site move when you have outgrown the original platform. Content, structure, and SEO redirected.$7,000View Scope
Artist Portfolio SiteWeb Design & Development
Included Scope

An artist portfolio website with a statement, CV, contact details, and an optional store link. Designed for ongoing portfolio updates.

An artist portfolio website with a statement, CV, contact details, and an optional store link. Designed for ongoing portfolio updates.$9,000View Scope
Migration: Shopify ↔ WooCommerceWeb Design & Development
Included Scope

When your store has outgrown its platform. We move product, orders, customers, and SEO history to the platform that fits where the business is going.

When your store has outgrown its platform. We move product, orders, customers, and SEO history to the platform that fits where the business is going.$9,000View Scope
Small Business Site (up to 5 Pages)Web Design & Development
Included Scope

A WordPress business website with up to five pages: Home, About, Services, Work, and Contact. Built on a hosting account you can retain.

A WordPress business website with up to five pages: Home, About, Services, Work, and Contact. Built on a hosting account you can retain.$11,000View Scope
Restaurant or Venue SiteWeb Design & Development
Included Scope

A restaurant or venue website with menus or events, hours, location, ordering or reservation integration, and a photo gallery.

A restaurant or venue website with menus or events, hours, location, ordering or reservation integration, and a photo gallery.$13,000View Scope
Online Store, Starter (up to 25 SKUs)Web Design & Development
Included Scope

A store on WooCommerce or Shopify for an artist, band, or small business, including entry of up to 25 SKUs.

A store on WooCommerce or Shopify for an artist, band, or small business, including entry of up to 25 SKUs.$13,000View Scope
Law Firm Website (Prepared for Attorney Review)Web Design & Development
Included Scope

A website for a law practice, with practice area pages, attorney biographies, and an organized intake path. Content is prepared for attorney review.

A website for a law practice, with practice area pages, attorney biographies, and an organized intake path. Content is prepared for attorney review.$15,000View Scope
Standard Business Site (up to 10 Pages)Web Design & Development
Included Scope

A business website with up to ten pages, including services or practice areas, a work portfolio, a blog or journal, a calendar or events, and contact information.

A business website with up to ten pages, including services or practice areas, a work portfolio, a blog or journal, a calendar or events, and contact information.$19,000View Scope
Online Store, Standard (up to 250 SKUs)Web Design & Development
Included Scope

An online store with catalog categories, search, related products, abandoned cart email, and payment, shipping, and tax configuration.

An online store with catalog categories, search, related products, abandoned cart email, and payment, shipping, and tax configuration.$25,000View Scope
Headless / Custom Built SiteWeb Design & Development
Included Scope

A custom website using Next.js, React, headless WordPress, or another suitable stack, with backend development as the project requires. Quoted by scope.

A custom website using Next.js, React, headless WordPress, or another suitable stack, with backend development as the project requires. Quoted by scope.$25,000View Scope
Premium Custom Site (10+ Pages)Web Design & Development
Included Scope

A custom website with a design system, considered information architecture, an integrated journal, and custom forms.

A custom website with a design system, considered information architecture, an integrated journal, and custom forms.$29,000View Scope
Online Store, Large Catalog (250+ SKUs)Web Design & Development
Included Scope

An online store for a catalog of 250 or more SKUs, with product management designed for ongoing merchandising.

An online store for a catalog of 250 or more SKUs, with product management designed for ongoing merchandising.$37,000View Scope
Google Analytics + Search Console SetupDigital Marketing
Included Scope

GA4, Search Console, basic events, and conversion tracking configured to support useful reporting.

GA4, Search Console, basic events, and conversion tracking configured to support useful reporting.$900View Scope
Google Business Profile SetupDigital Marketing
Included Scope

The thing that makes your business show up in the local pack. Claim, verify, populate, optimize, and connect to your site.

The thing that makes your business show up in the local pack. Claim, verify, populate, optimize, and connect to your site.$1,300View Scope
Monthly NewsletterDigital Marketing
Included Scope

One newsletter per month, written and sent. Plain text or designed, whichever serves your audience.

One newsletter per month, written and sent. Plain text or designed, whichever serves your audience.$1,500/monthView Scope
Local SEO OngoingDigital Marketing
Included Scope

The steady work of staying visible in San Antonio local search. Reviews, citations, content updates, monthly report.

The steady work of staying visible in San Antonio local search. Reviews, citations, content updates, monthly report.$1,700/monthView Scope
Conversion Tracking + DashboardDigital Marketing
Included Scope

A dashboard in Looker Studio or a similar platform, focused on two or three measures that inform your business decisions.

A dashboard in Looker Studio or a similar platform, focused on two or three measures that inform your business decisions.$1,900View Scope
Email Marketing SetupDigital Marketing
Included Scope

Set up your email list properly. Mailchimp, ConvertKit, Beehiiv, or whichever fits. Welcome sequence, list segments, branded template, signup forms.

Set up your email list properly. Mailchimp, ConvertKit, Beehiiv, or whichever fits. Welcome sequence, list segments, branded template, signup forms.$2,400View Scope
Paid Search ManagementDigital Marketing
Included Scope

Ongoing management of a Google or Microsoft Ads account. Bid management, ad iteration, landing page testing, monthly reporting.

Ongoing management of a Google or Microsoft Ads account. Bid management, ad iteration, landing page testing, monthly reporting.$2,500/monthView Scope
SEO AuditDigital Marketing
Included Scope

An SEO audit covering technical health, content structure, backlinks, local search, and customer search behavior.

An SEO audit covering technical health, content structure, backlinks, local search, and customer search behavior.$3,000View Scope
Paid Search Campaign SetupDigital Marketing
Included Scope

Google Ads or Microsoft Ads, built from scratch. Audience research, keyword set, ad copy, landing page review, tracking.

Google Ads or Microsoft Ads, built from scratch. Audience research, keyword set, ad copy, landing page review, tracking.$3,000View Scope
SEO Setup (Existing Site)Digital Marketing
Included Scope

When the audit’s done and the work needs doing. Schema, sitemap, page titles, meta descriptions, image alt, internal linking, local citations.

When the audit’s done and the work needs doing. Schema, sitemap, page titles, meta descriptions, image alt, internal linking, local citations.$5,600View Scope
Single Platform SetupSocial Media
Included Scope

One platform claimed, completed, and optimized: handle, bio, link, profile image, cover image, contact, category.

One platform claimed, completed, and optimized: handle, bio, link, profile image, cover image, contact, category.$1,300View Scope
Community Management OnlySocial Media
Included Scope

Replies, DMs, comment moderation. For organizations that produce their own content but need replies handled.

Replies, DMs, comment moderation. For organizations that produce their own content but need replies handled.$1,300/monthView Scope
LinkedIn GhostwritingSocial Media
Included Scope

Four LinkedIn posts a month, written in your voice. For attorneys, founders, and operators who need to be present on LinkedIn without writing on LinkedIn.

Four LinkedIn posts a month, written in your voice. For attorneys, founders, and operators who need to be present on LinkedIn without writing on LinkedIn.$1,700/monthView Scope
Single Platform ManagementSocial Media
Included Scope

Steady social management on one platform. Content calendar, scheduling, replies, monthly report.

Steady social management on one platform. Content calendar, scheduling, replies, monthly report.$2,400/monthView Scope
All Platforms Profile Audit + CleanupSocial Media
Included Scope

When your profiles have drifted. We standardize the handle, the display name, the bio, and the visual frame across every platform you actually use.

When your profiles have drifted. We standardize the handle, the display name, the bio, and the visual frame across every platform you actually use.$3,000View Scope
Content Bank (30 Posts, One Batch)Social Media
Included Scope

A bank of 30 evergreen posts you can schedule yourself. For organizations that want their team to publish but need the content prepared by us.

A bank of 30 evergreen posts you can schedule yourself. For organizations that want their team to publish but need the content prepared by us.$3,600View Scope
Two Platform Management BundleSocial Media
Included Scope

Coordinated management of two social platforms, with a consistent voice across both.

Coordinated management of two social platforms, with a consistent voice across both.$4,200/monthView Scope
Short Form Video Pack (12 Reels/TikToks)Social Media
Included Scope

A dozen short vertical videos for Instagram, TikTok, YouTube Shorts. Filmed and edited from existing footage or with a half day shoot at our office.

A dozen short vertical videos for Instagram, TikTok, YouTube Shorts. Filmed and edited from existing footage or with a half day shoot at our office.$4,400View Scope
Three Platform Management BundleSocial Media
Included Scope

Three platforms, one coordinated content engine.

Three platforms, one coordinated content engine.$5,800/monthView Scope
Full Social Media Management (4+ Platforms)Social Media
Included Scope

The full presence handled. Four or more platforms, content adapted to each, community management, stories or reels, monthly report.

The full presence handled. Four or more platforms, content adapted to each, community management, stories or reels, monthly report.$7,500/monthView Scope
Press Release DistributionAdvertising & PR
Included Scope

Sending the release to the right list. San Antonio media, trade press, and any niche outlets that fit the story.

Sending the release to the right list. San Antonio media, trade press, and any niche outlets that fit the story.$900View Scope
Single Ad Creative, One PlatformAdvertising & PR
Included Scope

One ad, sized and copywritten for one platform.

One ad, sized and copywritten for one platform.$1,300View Scope
Press Release WritingAdvertising & PR
Included Scope

One press release with newsworthy framing, AP style, contact information, and embargo handling when needed.

One press release with newsworthy framing, AP style, contact information, and embargo handling when needed.$1,500View Scope
Print Ad DesignAdvertising & PR
Included Scope

One print ad, sized for a specific outlet. Magazine, newspaper, program, or playbill.

One print ad, sized for a specific outlet. Magazine, newspaper, program, or playbill.$1,700View Scope
Media KitAdvertising & PR
Included Scope

A media kit for journalists, including photos, biographies, a fact sheet, short introductions, contact information, and downloadable assets.

A media kit for journalists, including photos, biographies, a fact sheet, short introductions, contact information, and downloadable assets.$3,000View Scope
Out of Home / Billboard CreativeAdvertising & PR
Included Scope

Billboard, bus wrap, or large format creative. Designed to read at the speed people will see it.

Billboard, bus wrap, or large format creative. Designed to read at the speed people will see it.$3,600View Scope
Multi Platform Ad Creative PackAdvertising & PR
Included Scope

One campaign concept, executed across five platforms with the right sizing and copy adjustments for each.

One campaign concept, executed across five platforms with the right sizing and copy adjustments for each.$3,700View Scope
Local Media Outreach CampaignAdvertising & PR
Included Scope

A focused effort to get one story placed in local San Antonio media. Targeted pitching, continued communication, interview prep.

A focused effort to get one story placed in local San Antonio media. Targeted pitching, continued communication, interview prep.$5,000View Scope
PR RetainerAdvertising & PR
Included Scope

An ongoing PR relationship. One pitch effort per month, plus reactive opportunities as news happens.

An ongoing PR relationship. One pitch effort per month, plus reactive opportunities as news happens.$5,000/monthView Scope
Magazine or Feature Placement EffortAdvertising & PR
Included Scope

A larger effort aimed at a national or regional feature. Builds an angle, lines up the story, pitches the right editors.

A larger effort aimed at a national or regional feature. Builds an angle, lines up the story, pitches the right editors.$9,000View Scope
Newsletter Copy (per Issue)Content & Copywriting
Included Scope

One newsletter, written. Use as a individual or stack into a retainer.

One newsletter, written. Use as a individual or stack into a retainer.$500View Scope
Bio WritingContent & Copywriting
Included Scope

A biography in three lengths for a website, an event program, and a brief social profile or introduction.

A biography in three lengths for a website, an event program, and a brief social profile or introduction.$500View Scope
Editing or Proofreading PassContent & Copywriting
Included Scope

An editing or proofreading pass on existing material, up to 3,000 words.

An editing or proofreading pass on existing material, up to 3,000 words.$700View Scope
Single Blog Post or ArticleContent & Copywriting
Included Scope

One blog post, between 800 and 1,500 words, researched and edited.

One blog post, between 800 and 1,500 words, researched and edited.$900View Scope
Artist StatementContent & Copywriting
Included Scope

A written artist statement that sounds like you and works for grants, gallery applications, and your own site.

A written artist statement that sounds like you and works for grants, gallery applications, and your own site.$900View Scope
Practice Area Page (Law Firm)Content & Copywriting
Included Scope

One practice area page that explains the firm’s services in plain language and is prepared for attorney review.

One practice area page that explains the firm’s services in plain language and is prepared for attorney review.$1,100View Scope
About Page RewriteContent & Copywriting
Included Scope

A new About page that does the page’s actual job. Tells the visitor who you are, who you serve, and why.

A new About page that does the page’s actual job. Tells the visitor who you are, who you serve, and why.$1,300View Scope
Press Kit CopyContent & Copywriting
Included Scope

All the writing for a press kit. Bios, fact sheet, one line intros, story angles.

All the writing for a press kit. Bios, fact sheet, one line intros, story angles.$1,700View Scope
Long Form Thought Leadership PieceContent & Copywriting
Included Scope

A deeper piece in your voice. The kind of essay that gets shared because it actually says something.

A deeper piece in your voice. The kind of essay that gets shared because it actually says something.$2,400View Scope
Blog Content Pack (4 Posts per Month)Content & Copywriting
Included Scope

Four posts a month, on topics planned with you. The steady cadence that earns search visibility over time.

Four posts a month, on topics planned with you. The steady cadence that earns search visibility over time.$3,000/monthView Scope
Full Website Copy (Under 10 Pages)Content & Copywriting
Included Scope

Website copy for fewer than ten pages, including Home, About, Services, Contact, and other pages within the agreed scope.

Website copy for fewer than ten pages, including Home, About, Services, Contact, and other pages within the agreed scope.$7,000View Scope
Full Website Copy (10+ Pages)Content & Copywriting
Included Scope

All the words for a larger site, including practice pages, service detail pages, or product category pages.

All the words for a larger site, including practice pages, service detail pages, or product category pages.$13,000View Scope
Streaming Distribution SetupMusic Marketing
Included Scope

Digital distribution setup through a selected distributor, such as DistroKid, TuneCore, or CD Baby.

Digital distribution setup through a selected distributor, such as DistroKid, TuneCore, or CD Baby.$900View Scope
Spotify Canvas PackMusic Marketing
Included Scope

The looping vertical videos that play on Spotify when your song plays. Five canvases per release.

The looping vertical videos that play on Spotify when your song plays. Five canvases per release.$1,300View Scope
Spotify / Apple Music Editorial PitchMusic Marketing
Included Scope

The pitch to Spotify for Artists and Apple Music for Artists for editorial consideration. No outcomes promised.

The pitch to Spotify for Artists and Apple Music for Artists for editorial consideration. No outcomes promised.$1,700View Scope
Lyric VideoMusic Marketing
Included Scope

A lyric video in your visual style. Posted to YouTube for the long tail listener.

A lyric video in your visual style. Posted to YouTube for the long tail listener.$2,400View Scope
Electronic Press Kit (EPK)Music Marketing
Included Scope

An electronic press kit for venues and journalists, with a biography, photos, music links, press quotes, and contact information.

An electronic press kit for venues and journalists, with a biography, photos, music links, press quotes, and contact information.$2,400View Scope
Working Band OngoingMusic Marketing
Included Scope

For the working San Antonio band that plays a few shows a month. Per show marketing, steady social, mailing list.

For the working San Antonio band that plays a few shows a month. Per show marketing, steady social, mailing list.$2,400/monthView Scope
Single Release CampaignMusic Marketing
Included Scope

A release campaign for one single, with distribution, artwork, four weeks of social promotion, a presave campaign, and release day promotion.

A release campaign for one single, with distribution, artwork, four weeks of social promotion, a presave campaign, and release day promotion.$3,000View Scope
Album ArtworkMusic Marketing
Included Scope

The actual cover. Plus supporting back, inside, and disc art when needed.

The actual cover. Plus supporting back, inside, and disc art when needed.$3,000View Scope
Touring Artist RetainerMusic Marketing
Included Scope

The relationship a working touring band needs. Per show campaigns, social, mailing list, merch coordination.

The relationship a working touring band needs. Per show campaigns, social, mailing list, merch coordination.$3,700/monthView Scope
EP Release CampaignMusic Marketing
Included Scope

A full campaign around an EP. Two singles ahead of the EP, art, social rollout, pre save, EPK update, release day.

A full campaign around an EP. Two singles ahead of the EP, art, social rollout, pre save, EPK update, release day.$7,000View Scope
Music Video, Single CameraMusic Marketing
Included Scope

A single camera music video with concept development, filming, and editing.

A single camera music video with concept development, filming, and editing.$9,000View Scope
Album Release CampaignMusic Marketing
Included Scope

The full arc of a record release. Three singles, full art system, social, press outreach, release day push.

The full arc of a record release. Three singles, full art system, social, press outreach, release day push.$11,000View Scope
Cover Song Mechanical LicenseMusic Licensing
Included Scope

Service fee per song to handle the mechanical license for a cover. Works through Easy Song Licensing or Harry Fox.

Service fee per song to handle the mechanical license for a cover. Works through Easy Song Licensing or Harry Fox.$500View Scope
BMI / ASCAP / SESAC RegistrationMusic Licensing
Included Scope

Help prepare and submit your works for registration with a performing rights organization.

Help prepare and submit your works for registration with a performing rights organization.$900View Scope
Sync Licensing Prep (per Track)Music Licensing
Included Scope

Prepare one track for sync licensing pitches. Metadata, instrumental version delivery, register with library, pitch starter.

Prepare one track for sync licensing pitches. Metadata, instrumental version delivery, register with library, pitch starter.$1,700View Scope
Eventbrite / Ticketing SetupEvent Support
Included Scope

Get your tickets selling cleanly on Eventbrite, Tixr, Dice, or wherever fits the room.

Get your tickets selling cleanly on Eventbrite, Tixr, Dice, or wherever fits the room.$900View Scope
Tour AnnouncementEvent Support
Included Scope

One announcement asset pack for a tour. Tour poster, social tile, schedule graphic, press release.

One announcement asset pack for a tour. Tour poster, social tile, schedule graphic, press release.$1,500View Scope
Single Event Campaign, Core AssetsEvent Support
Included Scope

A campaign for one event, including a poster, three social assets, and a calendar listing.

A campaign for one event, including a poster, three social assets, and a calendar listing.$1,700View Scope
Show Schedule DocumentEvent Support
Included Scope

A written show schedule for a production. Timing, cues, crew assignments, contingencies. The document the stage manager actually uses.

A written show schedule for a production. Timing, cues, crew assignments, contingencies. The document the stage manager actually uses.$1,700View Scope
Full per Show CampaignEvent Support
Included Scope

The full integrated kit for one event. Every asset for every place a fan might see it. Built so the show reads as one coordinated piece of work.

The full integrated kit for one event. Every asset for every place a fan might see it. Built so the show reads as one coordinated piece of work.$3,000View Scope
On Site Event Documentation, Half DayEvent Support
Included Scope

Half day photo + video documentation of your event. Edited highlights delivered within five business days.

Half day photo + video documentation of your event. Edited highlights delivered within five business days.$3,000View Scope
Venue Marketing RetainerEvent Support
Included Scope

For a venue with a steady calendar. We market the room and every show that plays it.

For a venue with a steady calendar. We market the room and every show that plays it.$5,000/monthView Scope
On Site Event Documentation, Full DayEvent Support
Included Scope

Full day photo + video documentation. Full highlight reel, full photo gallery, social cut, and a recap piece.

Full day photo + video documentation. Full highlight reel, full photo gallery, social cut, and a recap piece.$5,600View Scope
Theatre Production CampaignEvent Support
Included Scope

A play or musical production campaign. Poster, program, playbill ad, social rollout, opening night press.

A play or musical production campaign. Poster, program, playbill ad, social rollout, opening night press.$7,000View Scope
Multi Event Series PackEvent Support
Included Scope

Four events, one coordinated visual identity, four campaigns. Discounted from per show pricing.

Four events, one coordinated visual identity, four campaigns. Discounted from per show pricing.$9,000View Scope
Festival or Multi Day Event CampaignEvent Support
Included Scope

A festival or multi day event campaign. Visual identity, lineup grid, schedule, individual artist promo, on site signage.

A festival or multi day event campaign. Visual identity, lineup grid, schedule, individual artist promo, on site signage.$17,000View Scope
Watercolor / Artwork Reproduction PrepPrint & Merchandise
Included Scope

High resolution scan and master file preparation of one original work, ready to reproduce on canvas, metal, paper, or product.

High resolution scan and master file preparation of one original work, ready to reproduce on canvas, metal, paper, or product.$500View Scope
Sticker Design + Small Print RunPrint & Merchandise
Included Scope

Sticker design plus a starter print run of 100 to 250. For bands, artists, and businesses.

Sticker design plus a starter print run of 100 to 250. For bands, artists, and businesses.$900View Scope
Business Card Design + Print RunPrint & Merchandise
Included Scope

Business card design and a printed run, delivered to you.

Business card design and a printed run, delivered to you.$900View Scope
Mug, Tote, or Accessory DesignPrint & Merchandise
Included Scope

One design for one product surface (mug, tote bag, hat, sticker pack).

One design for one product surface (mug, tote bag, hat, sticker pack).$900View Scope
Hangtag + Label DesignPrint & Merchandise
Included Scope

Hangtag, product label, or packaging label design.

Hangtag, product label, or packaging label design.$900View Scope
T Shirt DesignPrint & Merchandise
Included Scope

One t shirt design, print ready. Two refinements included.

One t shirt design, print ready. Two refinements included.$1,300View Scope
Poster DesignPrint & Merchandise
Included Scope

One poster, designed for print at 11×17 or 18×24.

One poster, designed for print at 11×17 or 18×24.$1,300View Scope
Album Art PrintsPrint & Merchandise
Included Scope

Turn your album art into a small run of fine art prints. Vendor coordination plus a first order.

Turn your album art into a small run of fine art prints. Vendor coordination plus a first order.$1,300View Scope
T Shirt + Print Production SetupPrint & Merchandise
Included Scope

Design plus the production setup with Printful, Stitch Texas, or a local screen printer. We handle the back and forth and the first order.

Design plus the production setup with Printful, Stitch Texas, or a local screen printer. We handle the back and forth and the first order.$1,700View Scope
Brochure / Tri Fold DesignPrint & Merchandise
Included Scope

A tri fold brochure for an event, a service, or a campaign.

A tri fold brochure for an event, a service, or a campaign.$1,700View Scope
Walmart / Amazon Retailer Asset PackPrint & Merchandise
Included Scope

Retailer spec assets for selling through Walmart Marketplace, Amazon, or Target. Logos, product images, copy.

Retailer spec assets for selling through Walmart Marketplace, Amazon, or Target. Logos, product images, copy.$1,700View Scope
Print on Demand IntegrationPrint & Merchandise
Included Scope

Connect your store to Printful, Printify, or Gelato so your designs print on demand. No inventory to hold.

Connect your store to Printful, Printify, or Gelato so your designs print on demand. No inventory to hold.$2,400View Scope
Catalog Design (8 to 16 Pages)Print & Merchandise
Included Scope

A small product or art catalog, designed for print and screen.

A small product or art catalog, designed for print and screen.$3,000View Scope
Apparel Line for Artist or BandPrint & Merchandise
Included Scope

A small apparel line: 3 to 5 designs across t shirts, hoodies, tote bags. Storefront integration included.

A small apparel line: 3 to 5 designs across t shirts, hoodies, tote bags. Storefront integration included.$4,400View Scope
Catalog Design (20+ Pages)Print & Merchandise
Included Scope

A larger catalog for a serious product line or art portfolio.

A larger catalog for a serious product line or art portfolio.$7,000View Scope
Calendly / Booking System SetupBusiness Operations
Included Scope

A booking system configured around your availability and meeting types.

A booking system configured around your availability and meeting types.$700View Scope
Email Forwarding + Custom Domain EmailBusiness Operations
Included Scope

Your own domain email (you@yourbusiness.com) without a full Workspace. Routes to your existing inbox.

Your own domain email (you@yourbusiness.com) without a full Workspace. Routes to your existing inbox.$900View Scope
Zapier Automation, Single WorkflowBusiness Operations
Included Scope

One Zapier workflow built and documented. Form submission to CRM, calendar to Slack, intake to drive, that kind of thing.

One Zapier workflow built and documented. Form submission to CRM, calendar to Slack, intake to drive, that kind of thing.$900View Scope
Google Workspace SetupBusiness Operations
Included Scope

Custom domain email, calendar, drive, and the rest of Google Workspace, set up properly.

Custom domain email, calendar, drive, and the rest of Google Workspace, set up properly.$1,300View Scope
Reservation System SetupBusiness Operations
Included Scope

OpenTable, Resy, or Tock reservation system for a restaurant or venue.

OpenTable, Resy, or Tock reservation system for a restaurant or venue.$1,700View Scope
Document AutomationBusiness Operations
Included Scope

Document templates with fill in fields. Proposals, contracts, intake forms, engagement letters. PandaDoc, Documint, or similar.

Document templates with fill in fields. Proposals, contracts, intake forms, engagement letters. PandaDoc, Documint, or similar.$2,400View Scope
Make.com / N8n Custom AutomationBusiness Operations
Included Scope

Heavier automation than Zapier handles. Multi branch logic, webhooks, custom code. Quoted on scope.

Heavier automation than Zapier handles. Multi branch logic, webhooks, custom code. Quoted on scope.$2,500View Scope
CRM SetupBusiness Operations
Included Scope

A focused configuration of HubSpot, Pipedrive, or Notion CRM for your sales process. Enterprise implementation requires a separate scope.

A focused configuration of HubSpot, Pipedrive, or Notion CRM for your sales process. Enterprise implementation requires a separate scope.$3,000View Scope
Intake Form to CRM PipelineBusiness Operations
Included Scope

A website intake form connected to validation, a CRM record, internal notification, an automated reply, and a sequence of subsequent messages.

A website intake form connected to validation, a CRM record, internal notification, an automated reply, and a sequence of subsequent messages.$3,000View Scope
Online Ordering IntegrationBusiness Operations
Included Scope

ChowNow, Toast, Square Online, or similar online ordering, integrated with your existing systems and your website.

ChowNow, Toast, Square Online, or similar online ordering, integrated with your existing systems and your website.$3,000View Scope
Zapier Automation Pack (5 Workflows)Business Operations
Included Scope

Five Zapier workflows built and documented. We pick the five that would matter most.

Five Zapier workflows built and documented. We pick the five that would matter most.$3,600View Scope
Phone / SMS Automation (Twilio)Business Operations
Included Scope

A Twilio system for text based intake or notifications, with messages routed to the appropriate contact.

A Twilio system for text based intake or notifications, with messages routed to the appropriate contact.$3,600View Scope
Inventory or Order ManagementBusiness Operations
Included Scope

Small business inventory + order management. Stock levels, low stock alerts, supplier reorder reminders.

Small business inventory + order management. Stock levels, low stock alerts, supplier reorder reminders.$5,000View Scope
Attorney BioLaw Office Marketing & Operations
Included Scope

An attorney biography with plain language, carefully stated qualifications, and appropriate disclaimers.

An attorney biography with plain language, carefully stated qualifications, and appropriate disclaimers.$900View Scope
Domain Forwarding for Multiple Practice URLsLaw Office Marketing & Operations
Included Scope

Many firms own four or five practice area domains. We point them all at the right pages without breaking SEO.

Many firms own four or five practice area domains. We point them all at the right pages without breaking SEO.$900View Scope
Practice Area Page (Law Firm)Law Office Marketing & Operations
Included Scope

One practice area page that explains the firm’s services in plain language and is prepared for attorney review.

One practice area page that explains the firm’s services in plain language and is prepared for attorney review.$1,100View Scope
Firm About PageLaw Office Marketing & Operations
Included Scope

An About page that introduces the law practice in clear, professional language.

An About page that introduces the law practice in clear, professional language.$1,300View Scope
CLE / Speaker PromotionLaw Office Marketing & Operations
Included Scope

When an attorney is speaking publicly, the surrounding promotion: announcement social, professional headshot review, post event recap.

When an attorney is speaking publicly, the surrounding promotion: announcement social, professional headshot review, post event recap.$1,500View Scope
Review Management SetupLaw Office Marketing & Operations
Included Scope

Set up Google, Avvo, and Yelp review collection and response. Includes a written process for handling negative reviews ethically.

Set up Google, Avvo, and Yelp review collection and response. Includes a written process for handling negative reviews ethically.$1,700View Scope
Texas Bar Advertising Compliance ReviewLaw Office Marketing & Operations
Included Scope

A read of your entire public marketing surface (site, social, brochures, ads) for compliance with Texas Rules 7.01 through 7.06. Flag and fix recommendations.

A read of your entire public marketing surface (site, social, brochures, ads) for compliance with Texas Rules 7.01 through 7.06. Flag and fix recommendations.$2,400View Scope
Firm Newsletter Setup + First IssueLaw Office Marketing & Operations
Included Scope

Newsletter setup and a first issue for a law firm, with writing and distribution. Content is prepared for attorney review.

Newsletter setup and a first issue for a law firm, with writing and distribution. Content is prepared for attorney review.$2,400View Scope
Solo / Two Attorney Firm RetainerLaw Office Marketing & Operations
Included Scope

Ongoing marketing for a small firm. Site updates, one piece of content per month, social, monthly report.

Ongoing marketing for a small firm. Site updates, one piece of content per month, social, monthly report.$3,000/monthView Scope
Text the Attorney Intake SetupLaw Office Marketing & Operations
Included Scope

An intake process through text messages, with a number for prospective clients, routing to the appropriate attorney, and a process for continued communication.

An intake process through text messages, with a number for prospective clients, routing to the appropriate attorney, and a process for continued communication.$3,600View Scope
Law Firm Marketing Audit + RoadmapLaw Office Marketing & Operations
Included Scope

A focused audit of a law firm’s marketing surface, with a 90 day roadmap of what to fix first.

A focused audit of a law firm’s marketing surface, with a 90 day roadmap of what to fix first.$5,000View Scope
Mid Size Firm Retainer (3 to 6 Attorneys)Law Office Marketing & Operations
Included Scope

The same posture, scaled for a firm with three to six attorneys.

The same posture, scaled for a firm with three to six attorneys.$5,500/monthView Scope
Law Firm WebsiteLaw Office Marketing & Operations
Included Scope

A website for a law practice, with practice area pages, attorney biographies, and an organized intake path. Content is prepared for attorney review.

A website for a law practice, with practice area pages, attorney biographies, and an organized intake path. Content is prepared for attorney review.$15,000View Scope
Bandcamp SetupOnline Commerce
Included Scope

A proper Bandcamp shop for a band or label. Cover art, descriptions, merch.

A proper Bandcamp shop for a band or label. Cover art, descriptions, merch.$900View Scope
Product Description Writing (10 SKUs)Online Commerce
Included Scope

Ten product descriptions written in your brand voice. Plain, specific, search friendly.

Ten product descriptions written in your brand voice. Plain, specific, search friendly.$1,300View Scope
Abandoned Cart Email SequenceOnline Commerce
Included Scope

A three email sequence that gently reminds shoppers what is sitting in their cart.

A three email sequence that gently reminds shoppers what is sitting in their cart.$1,500View Scope
Product PhotographyOnline Commerce
Included Scope

A half day product shoot at our office. Up to 25 products. Edited and delivered within 5 business days.

A half day product shoot at our office. Up to 25 products. Edited and delivered within 5 business days.$1,700View Scope
Print on Demand Storefront SetupOnline Commerce
Included Scope

Connect your existing store to a print on demand provider such as Printful, Printify, or Gelato.

Connect your existing store to a print on demand provider such as Printful, Printify, or Gelato.$2,400View Scope
Etsy Storefront Setup + Listing OptimizationOnline Commerce
Included Scope

An Etsy storefront with shop policies, a branded banner, optimized listings, and ten product entries.

An Etsy storefront with shop policies, a branded banner, optimized listings, and ten product entries.$3,000View Scope
Amazon Handmade / Seller Central SetupOnline Commerce
Included Scope

Sell on Amazon, properly. Handmade or standard Seller Central, application through first listings.

Sell on Amazon, properly. Handmade or standard Seller Central, application through first listings.$5,000View Scope
Walmart Marketplace SetupOnline Commerce
Included Scope

The Walmart Marketplace application, brand setup, and first product entries.

The Walmart Marketplace application, brand setup, and first product entries.$7,000View Scope
Podcast Recording SessionPhotography & Video
Included Scope

One recording session at our office for your podcast. Treated room, broadcast mics, edited audio.

One recording session at our office for your podcast. Treated room, broadcast mics, edited audio.$500View Scope
Headshot SessionPhotography & Video
Included Scope

A headshot session in the studio or on location, with five edited final images.

A headshot session in the studio or on location, with five edited final images.$900View Scope
Short Form Vertical Video (Single)Photography & Video
Included Scope

One short vertical video (15 to 60 sec) for IG Reels, TikTok, or YouTube Shorts.

One short vertical video (15 to 60 sec) for IG Reels, TikTok, or YouTube Shorts.$900View Scope
Photo Editing / Retouching Pack (10 Images)Photography & Video
Included Scope

Color, retouching, and finishing on ten photos you supply.

Color, retouching, and finishing on ten photos you supply.$900View Scope
Drone Aerial PhotographyPhotography & Video
Included Scope

Aerial stills of a venue, property, or event. Up to 90 minutes of flight time. FAA compliant.

Aerial stills of a venue, property, or event. Up to 90 minutes of flight time. FAA compliant.$1,300View Scope
Event Photography, Half DayPhotography & Video
Included Scope

Half day photography coverage of your event.

Half day photography coverage of your event.$1,700View Scope
Brand Photography SessionPhotography & Video
Included Scope

A half day brand session. The kind of photo set that fills a website, social, and a press kit for a year.

A half day brand session. The kind of photo set that fills a website, social, and a press kit for a year.$2,400View Scope
Drone Aerial VideoPhotography & Video
Included Scope

Aerial video footage. Up to 90 minutes of flight, edited highlight reel.

Aerial video footage. Up to 90 minutes of flight, edited highlight reel.$2,400View Scope
Event Photography, Full DayPhotography & Video
Included Scope

Full day event photography.

Full day event photography.$3,000View Scope
Short Form Video Pack (5)Photography & Video
Included Scope

Five short verticals from a half day shoot at our office or yours.

Five short verticals from a half day shoot at our office or yours.$3,600View Scope
Live Stream Production SetupPhotography & Video
Included Scope

Live stream production setup for an event, talk, or performance, using OBS, a switcher, multiple cameras, and audio.

Live stream production setup for an event, talk, or performance, using OBS, a switcher, multiple cameras, and audio.$3,600View Scope
Brand VideoPhotography & Video
Included Scope

A 60 to 90 second brand video with concept development, filming, and editing for website headers and advertising.

A 60 to 90 second brand video with concept development, filming, and editing for website headers and advertising.$7,000View Scope
Documentary ShortPhotography & Video
Included Scope

A documentary short lasting 5 to 10 minutes about a person, project, or organization.

A documentary short lasting 5 to 10 minutes about a person, project, or organization.$11,000View Scope
Quarterly Strategy SessionStrategy & Consulting
Included Scope

A 2 hour quarterly session for clients on retainer or returning clients who want a regular planning discussion.

A 2 hour quarterly session for clients on retainer or returning clients who want a regular planning discussion.$1,700View Scope
Expert Witness or ConsultationStrategy & Consulting
Included Scope

Marketing and media consultation in a legal or arbitration context. Rate set per engagement.

Marketing and media consultation in a legal or arbitration context. Rate set per engagement.$3,500View Scope
Annual Planning WorkshopStrategy & Consulting
Included Scope

A full day annual planning workshop. For a small business, an artist’s career, or a band’s year.

A full day annual planning workshop. For a small business, an artist’s career, or a band’s year.$5,000View Scope
Venue Pitch KitTouring & Booking
Included Scope

A booking sheet developed from your electronic press kit, with personalized pitches for suitable talent buyers.

A booking sheet developed from your electronic press kit, with personalized pitches for suitable talent buyers.$1,500View Scope
Monthly Booking RetainerTouring & Booking
Included Scope

A recurring booking service with monthly outreach, calendar management, coordination of holds, and a report of the activity.

A recurring booking service with monthly outreach, calendar management, coordination of holds, and a report of the activity.$2,000/monthView Scope
Booking Outreach Campaign for a Regional RunTouring & Booking
Included Scope

A regional booking campaign with pitches to 25 suitable rooms, continued communication, and coordination of calendar holds.

A regional booking campaign with pitches to 25 suitable rooms, continued communication, and coordination of calendar holds.$2,500View Scope
Radio Promo CampaignTouring & Booking
Included Scope

Radio promotion for a single, with a station information sheet and personalized materials for suitable programs and stations.

Radio promotion for a single, with a station information sheet and personalized materials for suitable programs and stations.$3,000View Scope
Tour Routing and Advance PackTouring & Booking
Included Scope

Tour planning with routing, travel time, days without performances, calendar holds, and an advance sheet for each stop.

Tour planning with routing, travel time, days without performances, calendar holds, and an advance sheet for each stop.$4,000View Scope
Booking Outreach Campaign for the Texas CircuitTouring & Booking
Included Scope

A Texas booking campaign with pitches to 75 suitable rooms, personalized communication, and coordination of regional opportunities.

A Texas booking campaign with pitches to 75 suitable rooms, personalized communication, and coordination of regional opportunities.$5,000View Scope
The IMC Machine for Local Artist Tour TenantsThe IMC Machine
Included Scope

Campaign and production coordination for artists planning regional live dates. Connect the artist information, promotional materials, calendar, and event details.

Campaign and production coordination for artists planning regional live dates. Connect the artist information, promotional materials, calendar, and event details.$500/monthView Scope
The IMC Machine for Criminal Defense, Solo PractitionerThe IMC Machine
Included Scope

Business workflow support for a solo law practice. Define calendar coordination, document handling, administrative tasks, and review steps with Julie Good.

Business workflow support for a solo law practice. Define calendar coordination, document handling, administrative tasks, and review steps with Julie Good.$500/monthView Scope
The IMC Machine for Civil Practice, Solo PractitionerThe IMC Machine
Included Scope

Business workflow support for a solo law practice. Define calendar coordination, document handling, administrative tasks, and review steps with Julie Good.

Business workflow support for a solo law practice. Define calendar coordination, document handling, administrative tasks, and review steps with Julie Good.$500/monthView Scope
The IMC Machine for Small Independent VenuesThe IMC Machine
Included Scope

Event calendars, campaign coordination, and production workflows for independent venues. Work with Julie Good to define the right setup.

Event calendars, campaign coordination, and production workflows for independent venues. Work with Julie Good to define the right setup.$500/monthView Scope
Recurring Programming, StudioThe IMC Machine
Included Scope

Recurring programming support for Studio rooms with capacity up to 30. Scope the calendar, content formats, review process, and system connections with Julie Good.

Recurring programming support for Studio rooms with capacity up to 30. Scope the calendar, content formats, review process, and system connections with Julie Good.$700/monthView Scope
Recurring Programming, LoungeThe IMC Machine
Included Scope

Recurring programming support for Lounge rooms with capacity from 30 to 200. Scope the calendar, content formats, review process, and system connections with Julie Good.

Recurring programming support for Lounge rooms with capacity from 30 to 200. Scope the calendar, content formats, review process, and system connections with Julie Good.$1,200/monthView Scope
Recurring Programming, BroadcastThe IMC Machine
Included Scope

Recurring programming support for online broadcasts, livestreams, and virtual events. Scope the calendar, content formats, review process, and system connections with Julie Good.

Recurring programming support for online broadcasts, livestreams, and virtual events. Scope the calendar, content formats, review process, and system connections with Julie Good.$2,000/monthView Scope
Recurring Programming, PlayhouseThe IMC Machine
Included Scope

Recurring programming support for Playhouse rooms with capacity from 200 to 600. Scope the calendar, content formats, review process, and system connections with Julie Good.

Recurring programming support for Playhouse rooms with capacity from 200 to 600. Scope the calendar, content formats, review process, and system connections with Julie Good.$2,000/monthView Scope
Recurring Programming, HallThe IMC Machine
Included Scope

Recurring programming support for Hall rooms with capacity from 600 to 1,200. Scope the calendar, content formats, review process, and system connections with Julie Good.

Recurring programming support for Hall rooms with capacity from 600 to 1,200. Scope the calendar, content formats, review process, and system connections with Julie Good.$3,500/monthView Scope
Recurring Programming, TheaterThe IMC Machine
Included Scope

Recurring programming support for Theater rooms with capacity from 1,200 to 2,500. Scope the calendar, content formats, review process, and system connections with Julie Good.

Recurring programming support for Theater rooms with capacity from 1,200 to 2,500. Scope the calendar, content formats, review process, and system connections with Julie Good.$5,000/monthView Scope

Review the linked scope for billing, deposits, applicable tax, and delivery details. Monthly prices retain their monthly designation. A custom proposal can combine services.

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Perhaps the website needs a clearer introduction. Perhaps the campaign needs a story, the course needs a better sequence, or the office needs fewer repeated tasks. Begin with the need that matters most.

Tell Julie Good about the work, the audience, and the change you want to make.

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