Advertising and public relations

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Service

Advertising and public relations.

Advertising is the media you pay for. Public relations is the attention you earn. Most businesses need some of both, in a balance that fits their goals and their budget. We help artists and law firms get that balance right and run both well.

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A real photograph of a client ad campaign or earned coverage lives here once the case-study image library is in place.

What this includes

What an advertising and PR engagement covers.

  • Advertising planning and creative.

    Across digital and print, built around the goal rather than the channel.

  • Public relations work.

    Including media outreach and the materials that support it.

  • A clear sense of which mix fits your moment.

    So the spend and the effort each land where they will do the most good.

How it works

How an advertising and PR engagement runs.

We start from your goal, not from a channel.

If the goal is best served by an ad, we plan an ad. If it is best served by earned coverage, we do the slower relationship work that earns it. We are honest about which is which and how long each takes.

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Per-project pricing for advertising & pr.

Every product carries a written price and a written scope. If a project sits between two of these or needs something custom, start a conversation and we will quote it as one piece of work.

GCM-1501

GCM-1501

Press release writing

$750

One press release, written properly. AP-style, news-worthy framing, contact info, embargo handling if needed.

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GCM-1502

GCM-1502

Press release distribution

$450

Sending the release to the right list. San Antonio media, trade press, and any niche outlets that fit the story.

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GCM-1503

GCM-1503

Media kit

$1,500

A real media kit a journalist would actually use. Photos, bios, fact sheet, one-line intros, contact info, downloadable assets.

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GCM-1504

GCM-1504

Local media outreach campaign

$2,500

A focused effort to get one story placed in local San Antonio media. Targeted pitching, follow-up, interview prep.

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GCM-1505

GCM-1505

Magazine or feature placement effort

$4,500

A larger effort aimed at a national or regional feature. Builds an angle, lines up the story, pitches the right editors.

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GCM-1506

GCM-1506

Single ad creative, one platform

$650

One ad, sized and copywritten for one platform.

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GCM-1507

GCM-1507

Multi-platform ad creative pack

$1,850

One campaign concept, executed across five platforms with the right sizing and copy adjustments for each.

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GCM-1508

GCM-1508

Print ad design

$850

One print ad, sized for a specific outlet. Magazine, newspaper, program, or playbill.

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GCM-1509

GCM-1509

Out-of-home / billboard creative

$1,800

Billboard, bus wrap, or large-format creative. Designed to read at the speed people will see it.

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In practice

What this looks like for you.

A typical engagement begins with a client who has news worth sharing, a presence worth raising, or a campaign moment they cannot afford to fumble: a new record, a gallery opening, the launch of a practice, a benefit night. We plan the mix between paid ads and earned coverage from your actual goal rather than from a checklist, and we are honest about which channel will earn its keep for your kind of business and which one will not. We handle the relationships, the pitches, and the materials so you can stay in the day job that the press is supposed to be about in the first place.

If that sounds like the kind of work you need, tell us about your project.

One honest note

Public relations is earned, which means it cannot be guaranteed or rushed. We will tell you plainly what is realistic for your story and your timeline.

Next step

If you have news worth sharing or a presence worth raising, start a conversation.

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Intended audience: both.