Advertising and public relations
Service
Advertising and public relations.
Advertising is the media you pay for. Public relations is the attention you earn. Most businesses need some of both, in a balance that fits their goals and their budget. We help artists and law firms get that balance right and run both well.
What this includes
What an advertising and PR engagement covers.
-
Advertising planning and creative.
Across digital and print, built around the goal rather than the channel.
-
Public relations work.
Including media outreach and the materials that support it.
-
A clear sense of which mix fits your moment.
So the spend and the effort each land where they will do the most good.
How it works
How an advertising and PR engagement runs.
We start from your goal and choose the channels from there.
If the goal is best served by an ad, we plan an ad. If it is best served by earned coverage, we do the slower relationship work that earns it. We are honest about which is which and how long each takes.
Browse the catalog
Per-project pricing for advertising & pr.
Every product carries a written price and a written scope. If a project sits between two of these or needs something custom, start a conversation and we will quote it as one piece of work.
GCM-1501
Press release writing
$750
One press release, written properly. AP-style, news-worthy framing, contact info, embargo handling if needed.
See in shopGCM-1502
Press release distribution
$450
Sending the release to the right list. San Antonio media, trade press, and any niche outlets that fit the story.
See in shopGCM-1503
Media kit
$1,500
A real media kit a journalist would actually use. Photos, bios, fact sheet, one-line intros, contact info, downloadable assets.
See in shopGCM-1504
Local media outreach campaign
$2,500
A focused effort to get one story placed in local San Antonio media. Targeted pitching, follow-up, interview prep.
See in shopGCM-1505
Magazine or feature placement effort
$4,500
A larger effort aimed at a national or regional feature. Builds an angle, lines up the story, pitches the right editors.
See in shopGCM-1506
Single ad creative, one platform
$650
One ad, sized and copywritten for one platform.
See in shopGCM-1507
Multi-platform ad creative pack
$1,850
One campaign concept, executed across five platforms with the right sizing and copy adjustments for each.
See in shopGCM-1508
Print ad design
$850
One print ad, sized for a specific outlet. Magazine, newspaper, program, or playbill.
See in shopGCM-1509
Out-of-home / billboard creative
$1,800
Billboard, bus wrap, or large-format creative. Designed to read at the speed people will see it.
See in shopIn practice
What this looks like for you.
A typical engagement begins with news worth sharing or a meaningful campaign moment: a new record, a gallery opening, the launch of a practice, a benefit night. We plan the mix between paid advertising and earned coverage around the actual goal, choosing the channels with the strongest relationship to your audience. We handle the relationships, the pitches, and the materials so you can stay close to the work the press is there to celebrate.
If that sounds like the kind of work you need, tell us about your project.
One honest note
Earned coverage follows editorial judgment and timing. We give you a candid view of the opportunity, shape the story with care, and build a timeline that gives it the best chance to travel.
Next step
