Advertising and public relations
Service
Advertising andpublic relations.
Advertising is the media you pay for. Public relations is the attention you earn. Most businesses need some of both, in a balance that fits their goals and their budget. We help artists and law firms get that balance right and run both well.
What this includes
What the engagement covers.
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Advertising planning and creative.
Across digital and print, built around the goal rather than the channel.
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Public relations work.
Including media outreach and the materials that support it.
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A clear sense of which mix fits your moment.
So the spend and the effort each land where they will do the most good.
How it works
How the engagement runs.
We start from your goal, and choose the channels that serve it.
If the goal is best served by an ad, we plan an ad. If it is best served by earned coverage, we do the slower relationship work that earns it. We are honest about which is which and how long each takes.
Browse the catalog
From the shop.
Every product carries a written price and a written scope. Buy it here when you are ready, or start a conversation and we will scope it together.
GCM-1502
Press release distribution
$900
Sending the release to the right list. San Antonio media, trade press, and any niche outlets that fit the story.
GCM-1506
Single ad creative, one platform
$1,300
One ad, sized and copywritten for one platform.
GCM-1501
Press release writing
$1,500
One press release, written properly. AP-style, news-worthy framing, contact info, embargo handling if needed.
GCM-1508
Print ad design
$1,700
One print ad, sized for a specific outlet. Magazine, newspaper, program, or playbill.
GCM-1503
Media kit
$3,000
A real media kit a journalist would actually use. Photos, bios, fact sheet, one-line intros, contact info, downloadable assets.
GCM-1509
Out-of-home / billboard creative
$3,600
Billboard, bus wrap, or large-format creative. Designed to read at the speed people will see it.
GCM-1507
Multi-platform ad creative pack
$3,700
One campaign concept, executed across five platforms with the right sizing and copy adjustments for each.
GCM-1504
Local media outreach campaign
$5,000
A focused effort to get one story placed in local San Antonio media. Targeted pitching, follow-up, interview prep.
GCM-1510
PR retainer
$5,000/month
An ongoing PR relationship. One pitch effort per month, plus reactive opportunities as news happens.
In practice
What this looks like for you.
A typical engagement begins with a client who has news worth sharing, a presence worth raising, or a campaign moment they intend to land cleanly: a new record, a gallery opening, the launch of a practice, a benefit night. We plan the mix between paid ads and earned coverage from your actual goal rather than from a checklist, and we are honest about exactly which channels will earn their keep for your kind of business. We handle the relationships, the pitches, and the materials so you can stay in the day job that the press is supposed to be about in the first place.
If that sounds like the kind of work you need, tell us about your project.
One honest note
Public relations is earned, which is exactly why it is worth having. We will tell you plainly what is realistic for your story and your timeline.
Next step
Your news isworth sharing.
Start a conversation and we will plan the mix of paid and earned attention that fits your goal.
Intended audience: both.
Start a conversation
Tell us what you need.
Pick the closest fit from the menu and tell us about the work in your own words. Your note goes straight to our inbox and we reply within one business day.
