Journal
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Journal
The journal.
Practical, useful pieces for artists and attorneys, plus the occasional behind-the-craft note from inside the agency. Written with care, kept evergreen.
For artists
For artists
The one job of a home page.
What a home page can accomplish in the ten seconds a visitor gives it, and a simple test for making the first screen clearer.
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For attorneys
For attorneys
What makes a clear practice-area page.
One practice per page, plain language a client uses, an honest description of how you help, and the candor rule that earns a phone call.
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Behind the work
Behind the work
Why we built The IMC Machine.
The same media operations problem kept showing up in two different rooms. So the agency turned the answer into software, and kept doing the work for the clients who would rather hand it off.
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