Journal
Journal
The journal.
Practical, useful pieces for artists and attorneys, plus the occasional behind-the-craft note from inside the agency. Written with care, kept evergreen.
For artists
The one job of a home page.
What a home page is supposed to do in the ten seconds a visitor gives it, and the test that catches a page that is doing the wrong job.
Read the piece →For attorneys
What makes a clear practice-area page.
One practice per page, plain language a client uses, an honest description of how you help, and the candor rule that earns a phone call.
Read the piece →Behind the work
Why we built The IMC Machine.
The same media operations problem kept showing up in two different rooms. So the agency turned the answer into software, and kept doing the work for the clients who would rather hand it off.
Read the piece →Start a conversation
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