About Good Creative Media
Meet Julie Good
Creative Experience. Connected Thinking.
Strategic Communication and Innovation Designer. Founder of Good Creative Media. Musician, artist, writer, educator, and media professional.
Experience That Connects the Work
Experience in the Studio and Beyond
Julie Good
Strategic Communication and Innovation Designer
Musician. Artist. Writer. Educator. Media professional.
Meet Julie GoodJulie Good founded Good Creative Media in 2012 after building a career in music, media, writing, and education. That experience now supports the practical work of artists, businesses, and organizations: a clear identity, a useful website, a considered campaign, and an organized operation.
Julie Good combines creative production with graduate study in technical communication, mass communication, strategic communication and innovation, and public and arts administration. The connection is practical: understand the subject, respect the audience, and make the information useful.
A Practice Built Over Time
The Experience Is in the Work.
Julie Good knows the difference between having a story and preparing it for an audience. Work in media, music, visual art, and writing has made that distinction a daily practice. The work begins with the people, the facts, and the character of the subject.
Her early work with CD Baby digital distribution and cover song licensing with her son Forrest connects directly to the artist services she offers today. Rodeo Queen Fine Art brought another form of creative work into commerce: a studio setup, photographs and scans of her mother M. Donna Good’s artwork, and textile merchandise sold through Shopify.
For Mitch Webb and the Swindles, that same connecting instinct brought Shopify merchandise into Spotify and YouTube product sales. For law offices, it becomes integrated business systems and automations that reduce repeated administrative work.
Julie Good personally designs the work, codes the systems, and directs the AI. Professional creative software and carefully orchestrated AI tools serve that direction. The IMC Machine extends that practice into applications that organize information, production, and business operations.
Teaching & Graduate Study
Teaching Makes Clarity a Daily Discipline
Julie Good holds an M.A. in Technical Communication from Texas State University. Her graduate study at Texas Tech University brings together mass communication, strategic communication and innovation, and political science with interests in public and arts administration.
Her college teaching spans communication, writing, digital marketing, web technology, music business, and broadcasting. She holds the Alamo Colleges District Master Teacher designation and is Canvas Certified and Quality Matters Certified.
Explore Julie Good’s ExperienceA Working Artist
The Creative Practice Continues.
Music, Writing, and the People Around the Work.
Julie Good’s album Coffee Conversations is part of an ongoing creative life in San Antonio. Music, writing, visual art, and collaboration continue to inform her work with artists and businesses.
Explore Julie Good’s Creative WorkTools We Use & Connect
A Well Equipped Creative Practice
Julie Good directs the design in Adobe and Figma, orchestrates ChatGPT, Claude, and Gemini, and codes the connections among business systems. Research, writing, production, and development follow Julie Good’s direction.
ChatGPT
Gemini
Adobe Creative Cloud
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro
Adobe After Effects
Adobe Audition
Adobe Lightroom
Adobe Express
Google Calendar
YouTube
Music, Theater & Live Production
Know the Show. Know What It Takes to Run It.
Julie Good brings more than 25 years in music, theater studies in high school and college, and a lifelong connection to live performance. Press releases, artist materials, booking, stage plots, green room coordination, and show planning are part of that working experience.
Her promotional process organizes a shared press sheet for 33 digital distribution channels. The IMC Machine grows from this practice: helping coordinate the details efficiently, from the first booking conversation to the people and equipment on stage.
Prepare the Performance.
Artist information, booking materials, schedules, and advance details.
Plan the Working Space.
Stage plots, production requirements, and show schedule coordination.
Support the People.
Green room information, arrivals, and clear team responsibilities.
Carry One Story Across Channels.
Press releases, event details, images, and organized distribution materials.
Restaurants & Hospitality
Keep the Business Connected to Its Customers.
When the pandemic changed restaurant service, Julie Good helped Dakota East Side Ice House and other restaurants bring menus and ordering online for pickup, delivery, and curbside service.
Show What Is on the Menu.
Food and menu photography prepared for digital presentation.
Make Ordering Easier.
Menu writing, organization, and readable online menus.
Connect the Next Step.
Pickup, delivery, and curbside information built around customer needs.
Support the Operation.
POS integrations that connect the online experience with the business.
Work with Good Creative Media
A Good Conversation Is a Useful Beginning
Perhaps the website needs a clearer introduction. Perhaps the campaign needs a story, the course needs a better sequence, or the office needs fewer repeated tasks. Begin with the need that matters most.
Tell Julie Good about the work, the audience, and the change you want to make.
The Google booking page shows available times and includes a Google Meet link. For a phone or Zoom conversation, choose your preferred format in the inquiry.
Call (210) 385 8658
Email Julie Good’s Studio
We reply within one business day and agree on the scope, schedule, and price before work begins.
