The Opening Night Campaign
November 2026 · Arts And Culture
The Opening Night Campaign
An exhibition or production begins long before opening night. There is work to make, a story to tell and an audience to welcome. We give the artists and their ideas a thoughtful introduction, with an invitation that helps people feel part of the occasion.
A Complete Event Campaign
- Intake, research and a clear story. One 30 minute briefing and fact checking against up to six official or client supplied sources establish the event, audience and invitation.
- Your press sheet and downloadable kit. A hosted press sheet for 90 days after the event, printable PDF and asset folder bring the campaign together. Copy includes a press release up to 600 words, boilerplate, media pitch, calendar description, invitation and 15 social caption adaptations.
- Coordinated artwork and graphics. Up to 13 image files: four formats of one event design, up to eight supplied photo plates and one collection wall. Download the artwork, copy and films to publish on your own channels.
- Outreach and approved GCM distribution. We plan for up to 10 eligible destinations: GCM’s Facebook, Instagram, YouTube, TikTok and LinkedIn accounts; TPR, Do210, San Antonio Current, MySA through Evvnt; and Eventbrite. The final selection follows event fit, publisher rules, available GCM access and your approval. TPR eligibility is event specific; a smaller selection may be appropriate. MySA and Evvnt count as one destination.
- A bounded launch plan. Up to 33 actions: 15 GCM film posts, seven eligible calendar submissions and eleven relevant editorial pitches. Repeated posts and submissions do not create additional destinations; editorial outreach is reported separately. One Facebook event and one free RSVP Eventbrite listing are included where suitable and supported through authorized GCM access, with the actual organizer credited. Client self posting is not counted as GCM distribution.
- Three distinct vertical MP4s. Social ready films, each 8 to 15 seconds at 1080 × 1920 and 30 fps, with your branding, narration, licensed music and quality review. Three masters plus three smaller web encodes. We create your films from the photographs you provide and the research we do for your campaign. You can also send existing video for us to incorporate. This package includes no onsite filming or new video capture. Any additional media requires appropriate usage rights.
- Review and an activity report. One script and design revision round, one consolidated correction round, written launch approval and a report distinguishing posts, live listings, pending submissions, sent or failed pitches and any verified coverage.
Publishing or managing posts through client owned accounts is a separately priced service, agreed in writing. You are welcome to download and publish your own assets. Outlet approval, editorial coverage, views, attendance and sales are not guaranteed.
Three Distinct Film Directions
We create your films from the photographs you provide and the research we do for your campaign. You can also send existing video for us to incorporate. This package includes no onsite filming or new video capture. Any additional media requires appropriate usage rights.
The Reveal
Introduce the exhibition or production through its own visual identity.
The Creative Story
Bring an artist, an idea or a detail of the work into focus.
The Invitation
Invite people to the opening with the date, place and practical visiting or ticket details.
The work sets the tone. We build the campaign around the artists, the production or exhibition and the encounter you are inviting people to have.
The LOCOSAN Press Sheet
The LOCOSAN press sheet shows the campaign for Jerry Lockey’s work at Stop 4 of the November 7 and 8, 2026 Uptown Art Stroll, alongside five fellow artists at 161 West Lovera. Explore the event story, artwork, films and recorded distribution activity in one place.
Let’s Put Your Event On The Calendar
Send Julie Good the date, venue and a few lines about the occasion. We will talk through the audience, creative direction and schedule, then put the plan in writing.
Booking Details
$1,000 per campaign plus applicable tax, booked during November 2026. The scope covers one event at one venue, or two consecutive days with the same organizer and program. We agree availability, deliverables, destinations and schedule before written acceptance and one invoice for the full fee.
You provide event facts, brand assets and cleared photographs. Distribution follows audience fit, eligibility, account access and your approval; invitation events use the agreed private routes. Calendar publishers and editors make their own publication decisions. Photography, new identity design, printing, advertising spend, paid ticket setup, translation and additional film lengths are quoted separately. Scheduling, cancellation and rescheduling follow the written engagement. Payment instructions carry your invoice reference.
For an agreed booking, view the product and payment options using the scope and invoice reference we have confirmed.
A Card You Can Share
A good event is worth passing along. Share the card with the product link below so a friend can explore the details.
Produced by Good Creative Media using the IMC Machine and Julie Good’s original campaign management system. Client event and artwork credits remain with their owners.
