Rodeo Queen Fine Art
Case study
Rodeo Queen Fine Art.
A San Antonio watercolor painter’s brand, online store, and 558-SKU product catalog, built and maintained by Good Creative Media.
The client.
Rodeo Queen Fine Art presents the original watercolor paintings of San Antonio painter M. Donna Good. The work is digitally enhanced from the original paintings and produced as fine art prints on canvas, metal, giclee, and Strathmore paper, and applied to a catalog of clothing, linens, home decor, and kitchenware that lets a collector live with the work, not only hang it.
The work.
GCM built the brand and the online store from the ground up. The work covers the painter’s logo and identity (including the Walmart-spec 400×50 retailer logo), watercolor scanning and preparation of the master files, product development through Stitch Texas and through Contrado in the UK (TSCA-certified for international sales), the marketplace agreements and retailer paperwork required to sell to Walmart and Amazon, a product catalog that grew to 558 SKUs, and a store migration from Shopify to WooCommerce.
If you sell original work, or work that should live as an online store, tell us about your catalog.
The approach.
Selling original art online is two jobs at once. The work has to be presented with the calm a collector expects from a gallery, and the store underneath has to handle the unglamorous parts of retail: scans, color, SKUs, retailer paperwork, shipping. We did both jobs in the same project. The watercolors were scanned and prepared so the digital files held up at print size on canvas, metal, and Strathmore. The catalog was built so the same painting could live as a print, a tea towel, a kitchen item, or a piece of clothing without the brand feeling thin. The store was migrated from Shopify to WooCommerce when WooCommerce became the better fit for the way the catalog had grown.
The result.
[Owner to supply: Walmart and Amazon listing status, total SKU count if higher than 558, any sales figures, and a short quote from the painter.]
