Instructional Technology & Course Design
Instructional Technology & Course Design
Teach the Subject. Respect the Learner.
A useful course gives people a clear purpose, enough context, and a chance to practice. Julie Good develops curriculum, Canvas courses, tutorials, and professional training around the knowledge and skills learners need.
Built Around the Learner
Clear Goals. Useful Practice. A Path Forward.
Julie Good brings college teaching experience across communication, writing, digital marketing, web technology, music business, and broadcasting.
Master Teacher, Alamo Colleges District · Canvas Certified · Quality Matters Certified
Explore Julie Good’s Teaching BackgroundStart with the Outcome.
Course maps, learning objectives, module sequences, and activities that build toward a useful skill.
Make the Course Easy to Follow.
Consistent navigation, readable pages, organized modules, and clear assignment instructions.
Show, Explain, and Practice.
Walkthroughs, tutorials, multimedia lessons, and checks for understanding.
Help People Use What They Learn.
Onboarding, professional development, and practical reference materials for your team.
Try a Sample Lesson
Build a Better Campaign Brief.
Practice a useful skill in three short steps. This original lesson uses a fictional music campaign.
01 · Define the Audience
Start with one group and one need. Example: local music listeners who want to discover a live show this weekend.
Your turn: Name the people you want to reach and what would make this useful to them.
02 · Write the Objective
Describe an observable action within a defined period. Example: get 20 local listeners to reserve a seat for Friday’s showcase by Thursday evening.
Set a target that fits your audience, capacity, and campaign.
03 · Choose the Next Step
Give the audience one clear action: reserve a seat. Use the same wording in the ad and on the landing page so the next step is easy to recognize.
Check Your Understanding
Which objective gives you a clearer way to evaluate the campaign?
This demo runs in your browser. It does not save your answers or send them to analytics.
Your Course or Training
What Do You Want People to Learn?
Bring your subject, your audience, and the change you want to see. We’ll discuss the course format, materials, accessibility needs, and a practical scope.
Tell Us About Your Learning ProjectMore Ways to Make Knowledge Useful
From the Course to the Working Day.
Communication & Media.
Curriculum for writing, digital marketing, web technology, music business, and broadcasting.
A Clear First Day.
Role based guides, checklists, and learning sequences for new team members.
Show the Process.
Product walkthroughs and sequential explanations of business workflows.
Help at the Point of Need.
Concise documentation that makes a tool or process easier to use.
The Related IMC Workspace
Education and Institutional Knowledge
Julie Good scopes the service around your project and directs the work. The related IMC workspace supports the process, with access and available functions reviewed during planning.
Current Workspace Status: Current and Managed, with Classroom on the Roadmap.
Explore the WorkspaceWork with Good Creative Media
A Good Conversation Is a Useful Beginning
Perhaps the website needs a clearer introduction. Perhaps the campaign needs a story, the course needs a better sequence, or the office needs fewer repeated tasks. Begin with the need that matters most.
Tell Julie Good about the work, the audience, and the change you want to make.
The Google booking page shows available times and includes a Google Meet link. For a phone or Zoom conversation, choose your preferred format in the inquiry.
Call (210) 385 8658
Email Julie Good’s Studio
We reply within one business day and agree on the scope, schedule, and price before work begins.
