The Lavens
Case study
The Lavens.
Per-show integrated marketing for a working San Antonio band, built one date at a time across a full live calendar.
The client.
The Lavens are a San Antonio band that plays original music and covers, working a regular calendar of live dates across local rooms in San Antonio. The promoter side of the relationship runs through Jana Laven at Texas Travel Music.
The work.
GCM runs the per-show marketing for The Lavens across a full calendar of San Antonio dates. Each show gets a full integrated campaign built from real source material (the venue’s own event page, the promoter’s text-message confirmation of the lineup and the hook for the night, and the band’s own canonical photo). For one date, that means a poster, a handbill, a print flyer, a web hero, a Facebook event header, an Eventbrite header, an Instagram square and portrait and reel cover, a TikTok vertical, a YouTube short and thumbnail, an X header and post, a LinkedIn square, an Open Graph image, an email header, a vertical motion reel, and the press release and media advisory underneath it. Every asset for a date is built in one coordinated run so the show reads as one piece of work across every place a fan might see it.
If you run a band, a venue, or a calendar of live dates that needs one coordinated marketing rhythm, tell us what is on your schedule.
The approach.
A working band cannot afford to have its Friday night look one way on a poster, a different way on Instagram, and a third way in an email. The audience for a Friday show at a San Antonio cantina has a small window of attention and a phone in its hand. The work is to be honest, specific, and visually coherent across that whole window. Each Lavens run starts from real source material (the venue’s own event listing, the promoter’s text confirmation of the bill and the hook for the night, the band’s own photo) and never invents the parts we do not yet know, like a per-show roster or a surprise guest. The food and drink at the venue stay on the menu at menu prices, the band stays on its actual lineup for that bill, and the assets stay on the same color and the same typography across every channel. The result is a Friday night that arrives in the audience’s feed as one show, not seven.
The result.
[Owner to supply: a count of dates worked across 2026, a concrete result for a representative run (door count, drink sales, or new mailing list signups), and a short quote from Jana Laven of Texas Travel Music.]
