Branding and logo design

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Branding and logo design.

A brand is not a logo. A brand is the impression a person carries away from every contact with your work. The logo is simply the most concentrated form of that impression. We help artists and law firms build a brand that is clear, honest, and recognizable, and a logo that carries it well at any size, from a phone screen to a gallery wall to the side of a building.

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A real photograph of a finished brand identity lives here once the case-study image library is in place.

What this includes

What a branding engagement covers.

  • A brand conversation.

    We learn your work, your audience, and your goals before we draw a single line.

  • A logo system.

    The marks and lockups you actually need, no more and no fewer.

  • A color palette and typefaces.

    Chosen so the brand reads the same way in every place a client will meet it.

  • Simple, written brand guidance.

    So your brand stays consistent after we hand it to you.

How it works

How a branding engagement runs.

We start by understanding the business, not the graphics. We ask who you serve and how you want to be understood.

We design from that understanding, we show you a small number of considered directions rather than a confusing pile of options, and we refine the one you choose. You finish with files you own and a short guide for using them.

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Per-project pricing for brand & identity.

Every product carries a written price and a written scope. If a project sits between two of these or needs something custom, start a conversation and we will quote it as one piece of work.

GCM-1101

GCM-1101

Wordmark only

$1,500

A simple wordmark for a small business, a freelance practice, or a working artist. Two refinements included.

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GCM-1102

GCM-1102

Logo system, Starter

$2,500

A wordmark plus a complementary mark (icon or monogram) plus a small palette and one type pairing. The basics, done right.

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GCM-1103

GCM-1103

Logo system, Standard

$4,500

A more developed identity: full lockup system, expanded palette, primary + secondary type, simple usage guidance. For a small business or…

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GCM-1104

GCM-1104

Logo system, Premium

$8,500

A complete identity system for a brand that has a long road ahead. Marks, palette, type, imagery direction, voice notes, written guidelin…

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GCM-1105

GCM-1105

Full brand identity package

$12,500

Everything in Premium plus naming or naming refinement, tagline development, written brand story, and a custom-built brand asset library….

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GCM-1106

GCM-1106

Brand guidelines document

$1,800

When you have a brand but no written guide. We document what already exists so the next person who touches it does not undo it.

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GCM-1107

GCM-1107

Brand refresh

$3,500

The brand is still right; it just needs an update. Sharpen the mark, modernize the palette, lift the type. Keeps your equity, removes the…

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GCM-1108

GCM-1108

Naming and tagline

$2,500

A focused naming engagement: business name, product name, line name, or tagline. Trademark availability check included.

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GCM-1109

GCM-1109

Color palette and type system only

$1,200

You have a logo you like. You need the rest. We build the supporting palette and type system around it.

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See all 10 products in brand & identity →

In practice

What this looks like for you.

A typical branding engagement begins with a working painter, a small gallery, or a two-attorney firm whose logo has drifted across a decade of business cards and email signatures, and whose colors no longer match across the website, the storefront, and the printed materials. We spend a few weeks asking the questions that get to the heart of the work, draw a small number of considered directions, refine the one you choose, and hand you a complete logo system with the marks and lockups you actually use. You finish with the files in your own hands and a short written guide that keeps the brand consistent after we step away.

If that sounds like the kind of work you need, tell us about your project.

One honest note

A new logo will not fix a business problem that is not a branding problem. If what you need is more clients or a clearer website, we will say so, and we will point you to the service that will actually help.

Next step

If your brand has drifted, or never quite got built, start a conversation and we will help you set it right.

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Intended audience: both.